Enterprise car hire

Enterprise car hire

A resit Papet

Analyse the two service elements of car drop off and pick up offered by Enterprise car hire.  Identify areas of good practice and make recommendations concerning perceived improvements.

You will need to use a range of secondary data, including service management books and journal articles, in order to fully address this question.  It would be advisable to visit the service organisation as part of your research.

This needs to be to the value of 3200 words which is equivalent to 80% of the overall module mark.

All pages and appendices should be numbered.


Please note that quotes, diagrams, tables and appendices do not constitute part of the word allocation.


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