Final Public Relations Campaign

Final Public Relations Campaign

A crisis management plan

Resources: The Practice of Public Relations, textbook, University Library, Internet

Part I:  Write a 300- to 500-word paper that will include the following elements in your Public Relations Campaign:

A crisis management plan--Identify a potential crisis related to the public relations campaign and outline a plan to address the crisis. Include a proactive plan and a plan if it is necessary to react to a crisis. (Company American Airlines)


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