Monthly Archives: March, 2017

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Comparison Report

Part 1 Art & Music Characteristics

  1. What are the characteristics of early Christian art and music according to your text and from websites?
  2. What are the characteristics of Islamic art and music according to your text and from websites?

3.What are the characteristics of Indian art and music according to your text and from websites?

 

Part II Building Comparison:

Christian building: Santa Costanza (Chapter 5, p. 181, figure 5.6)

Islamic building: Sinan, Mosque of Sultan Sulayman (Chapter 6, p.223 figure 6.4)

Indian building: Great Stupa (Chapter 7, p. 249 figure 7.3)

Similarities

Differences

Reflects their culture values

Reflection

Part III Comparing Philosophies between Christian and Islamic Thinker

Main thoughts and ideas of Augustine

Comparison

Ideas still influence

Reflection

Part IV Art, music, & literature research

Pyramid of the Sun

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Comparison Report
Introduction
Preparing for your assignment:

Part I

1.What are the characteristics of early Christian art and music according to your text and from websites?

2.What are the characteristics of Islamic art and music according to your text and from websites?

3.What are the characteristics of Indian art and music according to your text and from websites?

  1. Conclude your answer to this question with a good summary paragraph of what you learned, thoughts, reactions, feelings, etc.

 Part II

THEN:  Select ONE building from EACH culture to compare. Be sure to accurately tell which building you selected from each chapter, and give the name and the figure number where a picture can be found. Then research each part on the web.

What are the similarities among the buildings?

What are the differences among the buildings?

How do these examples of EACH building reflect their cultural values?

Conclude your answer to this question with a good summary paragraph of what you learned, thoughts, reactions, feelings, etc.

Part III

THEN: Comparing Philosophies between Christian and Islamic Thinkers

Describe the main thoughts and ideas of Augustine.

Compare Augustine’s main thoughts with those of the Islamic philosophers, Avicenna and Averroes

Discuss how each of these philosophers’ ideas still influence us today. Give specific examples.

Conclude your answer to this question with a good summary paragraph of what you learned, thoughts, reactions, feelings, etc.

Part IV

THEN: Select one piece of art, music , literature from Chapter 10 that you would like to do more research on and write a report. Find 3 URLs that add information to your topic. Conclude this part of the assignment with a paragraph on what you learned.

Completing your assignment:

    • After you have completed your preparations, write a report that includes all your answers and research for all four questions above. Please use your own words and never copy and paste directly form the web!
    • Be sure to spell and grammar check your paper before submitting it.
    • Acceptable Length 6 – 10 pages

Formatting Requirements

  • Use one-inch margins.
  • Use a 12-point Times New Roman font.
  • Use double line spacing in the document.
  • Use MLA Citation Style

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M2A2 Marketing Plan: Find Your Marketing Template

Product/Service: COFEE SHOP

Student’s Name

BUS 351 – Marketing Concepts and Application

Student’s Address

Student’s Telephone Number

Student’s Email Address

Instructor’s Name

Table of Contents

Executive Summary…………………………………………………………………………………………………………. 3

Product/Service……………………………………………………………………………………………………………. 4

Purpose……………………………………………………………………………………………………………………….. 4

Audience…………………………………………………………………………………………………………………….. 4

Product Life Cycle ………………………………………………………………………………………………………. 4

Marketing Environment …………………………………………………………………………………………………… 4

Competitive Forces ……………………………………………………………………………………………………… 4

Economic Forces …………………………………………………………………………………………………………. 4

Political Forces ……………………………………………………………………………………………………………. 4

Legal Forces ……………………………………………………………………………………………………………….. 4

Technological Forces ……………………………………………………………………………………………………. 4

Sociocultural Forces …………………………………………………………………………………………………….. 4

Marketing Objectives ………………………………………………………………………………………………………. 4

Marketing Management …………………………………………………………………………………………………… 4

Marketing Mix (4 Ps) / (7 Ps) ……………………………………………………………………………………………. 4

Product ………………………………………………………………………………………………………………………. 4

Price……………………………………………………………………………………………………………………………. 4

Place ………………………………………………………………………………………………………………………….. 4

Promotion …………………………………………………………………………………………………………………… 4

Marketing Segmentation ………………………………………………………………………………………………….. 4

Target Market 1 …………………………………………………………………………………………………………… 4

Target Market 2 …………………………………………………………………………………………………………… 4

SWOT Analysis ……………………………………………………………………………………………………………… 4

Strengths ……………………………………………………………………………………………………………………. 4

Weaknesses ………………………………………………………………………………………………………………… 4

Opportunities ………………………………………………………………………………………………………………. 4

Threats ……………………………………………………………………………………………………………………….. 4

Competitor Analysis ……………………………………………………………………………………………………….. 4

Advertising Strategy ……………………………………………………………………………………………………….. 4

Budget ………………………………………………………………………………………………………………………….. 4

References …………………………………………………………………………………………………………………….. 4

 

 

TRINTEX COFFEE PRODUCTION

Executive Summary

This is a new company that deals with the sale of coffee products and sandwiches for breakfast in the morning. This paper is portrays the marketing plan that aims at promoting the sale of coffee at Trintex coffee company (De Pelsmacker, Driesen & Rayp, 2015).

PRODUCT/SERVICE

The product for sale in this case is the sale of coffee products. The varieties of coffee products including hot and cold drinks and chocolate is combine with snacks and sandwiches for sale especially in the morning.

PRODUCT LIFE CYCLE

Coffee products are known to be bought in the morning and in the evening of every day. Hence sale of coffee is continuous and the business will continue for a long time in the market. However new coffee brands have to be introduced to keep the pace for competency and competition with the various coffees selling companies (De Pelsmacker, Driesen & Rayp, 2015).

AUDIENCE

The target market is big for coffee shop. Mostly workers in the morning hours take coffee products before going to work. This includes professional workers and other workers working in various fields.

PRICE

The price of a coffee mug goes for $5. Black coffee is sold at $7 while chocolate will sell at $ 9. The snacks will be sold depending on the quality and size but the price will be ranging from $5 to $15.

 

BUSINESS AND LEGAL SYSTEM INSTRUCTION

This includes the legal rules surrounding the business. Various legal terms set by the government must be identified and kept to avoid causing conflict. Moreover, internal business rules and ethical codes must be developed to regulate employee behavior.

 

MARKETING OBJECTIVES

The aim of this plan is to develop a good business plan that will oversee the development and launching of the coffee business. We are dedicated to create a promotional strategy that will enable the sale of coffee products (De Pelsmacker, Driesen & Rayp

References:

De Pelsmacker, P., Driesen, L., & Rayp, G. (2015). Do consumers care about ethics?         Willingness to pay for fair‐trade coffee. Journal of consumer affairs, 39(2), 363-385.

Cohen, W. A. (2014). The marketing plan. John Wiley & Sons.

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Module 3 Assignment 2: LASA 1—Case Study for Research of an Emerging Market

In this assignment, you will research an emerging market and create a PowerPoint presentation for your manager.

Review the following scenario:

You have been hired as business analyst and have been given a project to research an emerging market. Your manager wants you to select an emerging market from the Business Perspectives for Emerging Markets 2012–2017 Report for this task. Your manager wants to evaluate your research skills, critical thinking skills, and your ability to analyze data and report on the data with the creation of a PowerPoint presentation that covers the specific requirements of the task (see below):

You may refer to the following Web sites for research:

Instructions:

Part 1: Overview of the Nation

Provide the following information about the country you selected:

  • Brief History
  • Geography
  • People and Society
  • Government
  • Economy
  • Military

Part 2: Detailed Analysis of the Nation

Provide information that covers the following criteria:

  • Examine the components, such as liquidity of debt, equity markets, existence of some form of market exchange, and regulatory body, that explain why the country you selected is considered an emerging market.
  • Identify techniques that were used to classify the country you selected as an emerging market.
  • Explain at least three factors that would lead an investor to invest in the country you selected as an emerging market.

Develop a PowerPoint presentation with 10–12 slides with detailed speaker notes. In addition, include Title, Summary, and Reference slides. Use the country’s flag and colors to best represent the country. Use three or more scholarly resources when preparing your presentation. Apply APA standards to the citation of sources.

Use the following file naming convention: LastnameFirstInitial_M3_A2.ppt.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Click here to download the APA guidelines document. Use these guidelines to format your assignment.

By Wednesday, March 29, 2017, deliver your assignment to the M3: Assignment 2 LASA 1 Dropbox.

CIA World Fact Book. (n.d.). https://www.cia.gov/library/publications/the-world-factbook/geos/bg.html

FindTheBest. (2013). http://country-facts.findthedata.org/

InfoPlease. (2013). http://www.infoplease.com/countries.html

LASA 1 Grading Criteria

Assignment Components Proficient Max Points
Provide specifics about the country you selected:

  • Brief History
  • Geography
  • People and Society
  • Government
  • Economy
  • Military

[CO: 5
PO: 3.2, 4.2
ILO: 1, 3, 6]

The nation’s history, geography, society, government, economy, and military are accurately identified and described in both the slides and the speaker notes. 36
Examine the components that explain why the country you selected is considered an emerging market.

[CO: 6
PO: 3.2, 4.2
ILO: 1, 3, 6]

All relevant components used to determine whether a market is emerging are examined. A complete and accurate description is provided for each component in both the slides and the speaker notes. 40
Identify techniques that were used to classify the country you selected as an emerging market.

[CO: 3
PO: 3.1, 4.2
ILO: 1, 3, 6]

Identification and justification of techniques used to classify the specific country are accurate in both the slides and the speaker notes. 40
Explain at least three factors that would lead an investor to invest in the country you selected as an emerging market.

[CO: 4
PO: 3.2, 4.2
ILO: 1, 3, 6]

Obvious and subtle factors that would lead to investing in the market are described and justified in both the slides and the speaker notes. 40
Presentation Standards
Organization (12)
Usage and Mechanics (12)
APA Elements (16)
Style (4)

[CO_O
PO: 3.a
ILO: 2]

Presentation is concise with a logical flow of thought. Content includes clearly articulated key points that are free of major errors. Presentation is visually appealing and addresses audience considerations adequately.

Use of scholarly sources aligns with specified assignment requirements.

44
Total: 200

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UNIV 1213: Leadership and Teamwork

Assignment 2

Effective Leaders Dealing with a Problem

(20%=Group PowerPoint Presentation 10%; Group Written Report 10%)

Purpose of Assignment

Effective leaders are constantly facing leadership dilemmas. However, they know how to harness the power inherent in the dilemmas and mobilize people toward goals. In groups students will select a dilemma and develop a plan that would allow a person to discover ways to handle the dilemma. Students will focus on developing trust, and generating commitment, getting work done while building future performance capacity, integrating action and reflection, creating a shared vision, delegating, coordinating, resolving conflicts, and creating a shared vision while leveraging diversity.

Objectives

  • The students will be able to identify the different levels of management within an organization
  • The students will be able to identify leadership types at the different managerial levels within an organization
  • The students will be able to identify and analyze a dilemma.
  • The students will be able to explain the relationship between the problem, leadership type and an appropriate solution.
  • The students will be able to create and deliver a PowerPoint presentation as a team and write a convincing group report

 Instructional Media: Tools and Resources

  • You will be provided with online articles, reports, and different resources that will assist you in understanding dilemmas and the relationship between dilemmas, leadership type and solutions for dilemmas. You will be provided in-class time one week before the assignment is due in order to discuss in groups and search online for additional required resources

Requirements

PowerPoint Presentation

  1. Time limit of 8 minutes
  2. Group members should participate in the oral presentation equally
  3. If a student is absent on the day of the presentation he will receive only 50% of his group’s grade
  4. Maximum group size of 3 students
  5. PowerPoint: Maximum of 9 slides with 4 or 5 bullets on each slide
  6. Prepare attractive slides that add to your presentation. Use a picture, table, graph or diagram on most of the slides.
  7. Explain each key point on each of your slides
  8. DO NOT cut and paste your report into your slides
  9. Include the following slides in your presentation:

Slide 1:    Effective Leaders Dealing with a Problem

Title slide with the assignment name, students’ names and IDs, picture

Slide 2:    Outline

Outline of the slides in your presentation.

Slide 3:    Background of the Company

Introduce the company (name, products, history) and describe the current management-leadership structure in the company (multi-level or single-level, types of leaders at the different levels).

Slide 4:    The Leader

Describe the leader under focus and his background including his photo, name, age, qualifications, job history, leadership style.

Slide 5:    The Problem

Describe the problem faced by the leader. It could be a service or product problem. It is causing sales to slump. Give specific details including what caused the problem, who is involved, when the problem started, and the implications.

Slide 6:    Short-term Solution

Describe 3 strategies that will be used to address the problem in the short-term.

Slide 7:    Long-term Solution

Describe 3 strategies that will be used to address the problem in the long-term.

 Slide 8:   Summary

    Summarize the key points from the slides. Do not cut and paste the Outline slide here.

  1. Examples of excellent PowerPoint slide presentations can be found in the BlackBoard under ‘Assignments’.

Written Report

  1. The report must use your own language and should specify the reference(s) from which the information is taken. If you cut and paste a sentence you must use quotation marks and write the author, year, and page number in brackets in the text after the quotation.
  1. The report must:
  • have a cover page
  • use Times New Romans or Arial, font size: 12
  • have a space of 1.5 between lines,
  • be 4 full pages in length (not including the cover page or reference list)
  • be written in the third person (do not use “I” or “my” or “our” or “we”)
  • have cited references for all information found elsewhere
  • use topic sentences at the start of each paragraph
  • use full sentences (and no bullet points)
  1. The report must use the following headings:

Introduction

Include a clear thesis statement, justify the importance of the assignment, and give an outline of what topics the report will cover. (R)

Background of the Company

Introduce the company (name, products, history) and describe the current

management-leadership structure in the company (multi-level or single-level, types of leaders at the different levels). (R)

The Leader

Describe the leader under focus and his background including his photo, name, age,

qualifications, job history, leadership style.

The Problem

Describe the problem faced by the leader. It could be a service or product problem. It is causing sales to slump. Give specific details including what caused the problem, who is involved, when the problem started, and the implications. (R)

Short-term Solution

Describe 3 strategies that will be used to address the problem in the short-term. (R)

Long-term Solution

Describe 3 strategies that will be used to address the problem in the long-term. (R)

Conclusion

Restate the thesis statement, include a summary of the key points from the body paragraphs, and say how these key points answer the assignment.

References

Include at least 3 references. The references can be from e-brary, books, newspapers, or the internet (but not lecture slides). You must cite the author and year in the text of the essay. Also, for each reference you must list the author, year, article or book title, and publisher under References at the end of the essay.

  1. Examples of well written essays can be found in the BlackBoard under ‘Assignments’.

 

 

Submission Criteria

 

Date Due:                                       To be posted on Blackboard Under assignment’s link

 

Who must submit assignment:      A group member must post the assignment on                                                                          blackboard

 

Where to submit hard copies:        In class

 

Where to submit soft copies:          ‘Assignments’ in blackboard

 

The following piece of info must appear on the cover page:

UNIV 1213: Leadership and Teamwork

Dr. Deniz Palak

Section XXX

Names:

IDs:

Major:

Assignment 2: Effective Leaders Dealing with a Problem (20%)

 

Assessment Criteria

 

Criteria Assessment Rubric for PowerPoint Presentation SCORES
Title/Outline slides Outline slide presents an overview of the presentation topic, picture 2%
Background Introduce the company (name, products, history) and describe the current management-leadership structure in the company (multi-level or single-level, types of leaders at the different levels). 3%
The Leader Describe the leader under focus and his background including his photo, name, age, qualifications, job history, leadership style. 3%
The Problem Describe the problem faced by the leader. Give specific details including what caused the problem, who is involved, when the problem started, and the implications. 4%
Short-term solution Describe 3 strategies used to address the problem in the short-term. 3%
Long-term solution Describe 3 strategies used to address the problem in the long-term. 3%
Summary Final slide summarizes the key points from the slides 2%
Delivery Speaks clearly and confidently, looks at audience, does not read each slide word by word, keeps hands out of pockets 3%
Slide attractiveness Slides are attractive to look at with easy to read font, graphics, colors, headings, and sufficient white space 2%
TOTAL   25%

 

 

Criteria Assessment Rubric for Group Written Report SCORES
Introduction Contains thesis statement, states why assignment is important, outlines the body topics. (R) 3%
Background Introduce the company (name, products, history) and describe the current management-leadership structure in the company (multi-level or single-level, types of leaders at the different levels). (R) 3%
The Leader Describe the leader under focus and his background including his photo, name, age, qualifications, job history, leadership style. 3%
The Problem Describe the problem faced by the leader. Give specific details including what caused the problem, who is involved, when the problem started, and the implications. (R) 4%
Short-term solution Describe 3 strategies used to address the problem in the short-term. (R) 3%
Long-term solution Describe 3 strategies used to address the problem in the long-term. (R) 3%
Conclusion Thesis statement is restated, key points from the report are summarized. 3%
Mechanics Punctuation and spelling and capitalization are correct, words are well chosen, writer uses own words, no cut and pasting, use of headings, uses topic sentences, uses third person, full sentences, no bullet points 5%
References Contains at least 3 relevant references, correct referencing rules used, references cited in body of report 3%
TOTAL   30%

 

Notes about Scoring

 

  • Each score will be converted into an assessment score out of 10% and then added together to give a total score out of 20%.

Late Assignments

  • If a BB copy of your assignment is between 1 day late and 7 days late – you will have 10% of marks deducted each day late.
  • If a BB copy of your assignment is more than 1 week late you will receive 0% marks.

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Hamad Al-Marri

#820356791

CON 101

Killer Show

Introduction

Many agree to the idiom that fire is a good service but a bad master. It is true that many have enjoyed the services of fire while very few have lived to testify how fire looks like as a master. There have quite a number of tragedies that have come as a result of fire. However, urban fire fires are the most in number due to the massive loss of life and property. These fires enlist destruction in ships, mines and individual structures. These tragedies have been outlined throughout history and the number of fatalities and survivors determining the rating of the fire. Many authors have endeavored to write tales about several of these arson tragedies. Reports indicate that many of the notable nightclub fires at both indoor and outdoor venues involve pyrotechnic failures.  One such tragedy is the Station Nightclub Fire that took place on a Thursday February 20th in the year 2003. This was in West Warwick, Rhode Island. According to reports, this was one of the major arson tragedies that have ever happened in a nightclub in the 21st century.  As a matter of fact, it was rated the fourth deadliest nightclub fire in the United States of America and the second deadliest in New England (Grosshandler 32). The Cocoanut Grove fire that happened in 1942 only surpassed the fatalities. The latter tragedy resulted in 492 deaths. Several writers took upon themselves to tell the story of what happened in this arson tragedy.  One such record of the tale is The Killer Show: The Station Nightclub Fire. This book describes that night’s events as deadliest rock concert that ever happened in the history of America.

Description of the Fire

This book authored by John Barylick. The book was the first of its kind to make a comprehensive detail of the order of events that led up to the arson. The author also outlines the conflagration itself and the burdening hunt for evidence to pinpoint the individuals responsible for the tragedy. The author presents the book as some sort of justice plea for the victims of the fire. According to Barylick (10), that very night at the roadhouse, in the few minutes it usually takes to play a hard rock standard, the fate of many of the lovers of rock and roll together with the unsuspecting nightclub patrons was determined with awful certainty (Barylick 12). Barylick (15) indicates that the arson was instigated when the Great White band lighted up pyrotechnics.  Great White was a heavy metal band that was famous in the 1980s. The members of the band had lit flammable polyurethane. This was in the form of an egg crate foam that was meant to insulate sound on the club’s walls. The rest happened in a matter of minutes. The great speed of the fire that caused an intense black smoke that engulfed the entire club vicinity in about 5 minutes (barylick 12). The book gives a record of a video footage that detailed that particular starting point. The video showed the fire’s ignition, fast and rapid growth together with the black intense smoke. This black billowing smoke made escape nearly impossible. This was coupled with the blockage of the exit points that hindered evacuation of people who were in the building. According to the book, the main causes of death were the smoke that was toxic, massive heat and the stampede of the great number of people that scampered towards the exits.

In ten minutes, about 96 people had met their end. This was along with the 200 more that were injured as a result. These numbers rate the arson as a great catastrophe.  The overall death toll was determined three months after the ordeal. Reports indicate that approximately 100 people perished as a result of the fire in the Station Nightclub on the Rhode Island.  Due to the nature of investigation done by John Barylick, he was able to give step by step details of the happenings. A survivor testifies that, the fire began just seconds after the band had begun singing their first song. Daniel Biechele lighted the pyrotechnics. He was the tour manager of the band.  The acoustic foams that were highly flammable were on both sides and above the alcove of the drummers that was at the back stage. According to Barylick (23), burning polyurethane foam instantly develops opaque, aggressive, dark smoke along with deadly carbon monoxide and hydrogen cyanide gas when burning (Barylick 23).  He says that inhalation of this sort of gas would cause instant unconsciousness and death by internal suffocation eventually.  This only takes 2 and 3 times of inhalation. The flames were first taken as part of the show but the smoke and fire on the ceiling later indicated that it was not controlled. A minute after this realization, the stage was full of flames. This caused the members of the bands and their entourage fled the stage towards the exit on the west. It was high time the club’s fire alarm was activated. This was when the audience fled for exits. Although the club had four exits, the people fled towards the front door. This caused a stampede that caused a crash in the narrow hallway that led to the front door. The crash blocked the entire exit and resulted to deaths to both the staff and the patrons. Records indicate that the club hosted 462 people at the time though the club had been licensed to host only 404 people. There were claims that a certain bouncer had stopped people from exiting via the exit door claiming that it was for band members only.

The records is a near accurate record of the happenings of that day. This was because Barylick was for seven years the lead counsel in the investigation and prosecution wrongfully death and personal injury cases arising from The Station Fire (Barylick 1). Barylick (35) has been a practicing lawyer in Rhode Island since the year 1977 to date. However, it was not precise on the statistics of the injuries. The accurate record number of injured people was 230. This is opposed to Barylick’s record that stated that 200 people got injured. It also does not include the actual number of uninjured survivors that was 132. It was not all about physical injuries however. Most of the survivors suffered posttraumatic stress disorder as a result of the psychological trauma (Grosshandler 8). Other records indicate that there were other notable people who perished in the fire. Among those who died as a result of the fire were Jack Russell; Great Whites lead guitarist, Ty Longley, and the shows emcee, DJ Mike Gonsalves (Grosshandler 9). There are a few reasons that might have caused the deaths of these band members. Some say that Longley had exited the building at first but later went in to pick his guitar. It was also recorded that Gonsalves wasted a lot of valuable time in salvaging band equipment during the early stages of the fire. This enabled the raging fire to create a dense smoke and that created difficulties in breathing at that zero-visibility situation.

Influence of the Built Environment

There were not very many elements of the build environment that influenced the events of the day. However, because of the age and size of the building, the building had been exempted from the sprinkler system requirement. The building had undergone occupancy transformation. The building had been transformed from a restaurant to a club (Grosshandler 10). This particular change made the law exemption invalid (Grosshandler 12). Fire inspectors never realized this detail. The absence of the sprinkler system made fire control impossible. Another factor was the number and size of the exit points. Another built environment aspect was the polyurethane foam in the building. In order to solve the noise complaints from neighbors of the establishment, the owners resolved to use polyurethane form for sound insulation. The foam was placed under blocks on the walls and the ceiling. This form was described as solid gasoline since it was the one that enabled the fire spread rapidly.

Conclusion

The occurrences of that day instigated changes in design in such buildings. There were also set regulations on recreation and entertainment buildings. Buildings nowadays are regulated to have emergency exits and keep a controlled number of people inside. The hallways and doors are larger and wide. Due to these practices, we feel safer in buildings today. This book is a perfect recommendation to entertainment building owners and the public. It has a detailed explanation of what really happened in the Station Nightclub Fire (Grosshandler 18).

Works Cited

Barylick, John. Killer Show: The Station Nightclub Fire, America’s Deadliest Rock Concert. Hanover: University Press of New England, 2012. Internet resource.

Grosshandler, William Lytle, et al. Report of the technical investigation of the station nightclub fire. Gaithersburg, MD: National Institute of Standards and Technology, 2005.

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W3 Assignment “Gillette: Why Innovation May Not Be Enough”

Case Analysis: “Gillette: Why Innovation May Not Be Enough”

To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment.  To prepare for this level of analysis, first read “How to Analyze a Case” in the W1 lesson folder.

This Week’s Case

“Gillette: Why Innovation May Not Be Enough”  (located in textbook appendix)

After reading, reviewing, analyzing and evaluating the case study, pretend you are the Executive Marketing Director for Gillette. Develop a 3-5 minute video that will be shared with the newly formed New Product Development Team. You may use any video recording device that will produce an MP4 video. When you write your script for the presentation, be sure to cite at least two outside sources to back up your arguments. Your presentation should address the following questions (at a minimum). Feel free to include insights gleaned from our study of marketing analysis so far.

    1. Present an evaluation of the history of Gillette. Explain and summarize their competition, innovation and razor wars.
    2. What actions would you present and suggest to the new product development team to help maintain its dominance in the shaving market?
    3. Evaluate and present what products, pricing and strategies you would recommend to the team for consideration over the next 5 years.

The requirements below must be met as you write the script for your video presentation :

 

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 Running Head:  10 Essential Services of Public Health

 10 Essential Services of Public Health

[Student Name]

HCA415: Community and Public Health

[Instructor’s Name]

[Date Submitted]

Instructions: Public health services are divided into four major categories and 10 specific services. For each of the four categories and 10 essential services of public health listed below, provide a definition. The definition should be approximately three to four sentences each and be written in your own words. Then, via an internet search, identify a real-life example of each of the 10 essential services. The example may be a program, initiative, or service of a government agency, community service agency, non-profit organization, or community action group. Provide a description and brief discussion of how this example relates the definition of the essential service. Include a link to the website where you found information about each example. You only need to include a definition of each of the three categories of services; you do not need to provide an example of the categories. All information you include on the worksheet must be in your own words. No quotes or copy-pasted material will be accepted. Cite your sources appropriately in APA style as outlined by the Ashford Writing Center.

Four Categories and 10 Essential Services of Public Health Definition

Describe each category and service in your own words. No quotes or copy-pasted material will be accepted. Cite your sources in APA style.

Example

Provide an example of the service in your own words. No quotes or copy-pasted material will be accepted. Cite your sources in APA style.

Category 1: Assessment [Description of category] (Citation, date) N/A
Monitor Health [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Diagnose and Investigate [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Category 2: Policy Development [Description of category] (Citation, date) N/A
Inform, Educate, Empower [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Mobilize Community Partnerships [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Develop Policies [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Category 3: Assurances [Description of category] (Citation, date) N/A
Enforce Laws [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Link to/Provide Care [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Assure Competent Workforce [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Evaluate [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

Category 4: System Management [Description of category] (Citation, date) N/A
Research [Description of service] (Citation, date) [Description of example, discussion of how example relates to definition] (Citation, date)

[URL of where information about example was located]

References

(Sources must be cited correctly in APA style according to the Ashford Writing Center. Below are examples of how to cite various types of documents in APA style. Please visit the Ashford Writing Center for more details on using APA style, or visit https://owl.english.purdue.edu/owl/resource/560/1/.)

Article in journal:

Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number(issue number), pages. http://dx.doi.org/xx.xxx/yyyyy

Article from and online periodical:

Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number(issue number if available). Retrieved from

http://www.someaddress.com/full/url/

Chapter a web document or online book chapter

Author, A. A., & Author, B. B. (Date of publication). Title of article. In Title of book or larger document (chapter or section number). Retrieved from http://www.someaddress.com/full/url/

Nonperiodical web document or report:

Author, A. A., & Author, B. B. (Date of publication). Title of document. Retrieved from http:// http://www.someaddress.com/full/url/

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A197DEL Intermediate English: Academic Writing for Business

2016-17 Semester 2

COURSEWORK 2 ASSIGNMENT

 

Coursework 2 assesses module learning outcomes 1 and 2. It is worth 60% of the total module mark.

 

Write an essay of 800 words (+/-10%) on the following question:

 

Discuss whether or not affirmative action / positive action should be implemented to ensure more equal representation in professions and institutions.

 

The deadline for submission is 23.55 on Friday 6th April 2017.

 

Format of coursework

 

  • Your coursework must be word-processed using WORD.
  • Please use a clear size 12 typefont and 5 space your writing
  • Include a list of references at the end of your essay (see below)
  • Please include a word count at the end of the essay. The word count does not include the title of the essay or the end references.

 

 

Sources and referencing

You must refer to at least 3 appropriate sources in your essay, which must be fully referenced in the list of references using the CU Harvard style (the CU Harvard style handbook can be downloaded from the Library webpage).

You may use the following text in your essay, but you will need to find more up-to-date sources as well:

BBC (2007) ‘Police Heads Debate Ethnic Quotas’. 19 April.  Downloaded from http://news.bbc.co.uk/1/hi/uk/6570545.stm (Accessed………….)

Coursework submission

 

You must submit an electronic version of your essay (written in WORD), uploaded via the TURNITIN ‘COURSEWORK 2’ icon which you will find on the Moodle page for this module.

 

You are advised to retain a secure copy of your coursework for yourself.

 

Late work

 

You must complete submission ON or BEFORE the deadline of 7th April 2017 (23.55). If you submit after the deadline, your work will be given a mark of ZERO.

 

‘Deferrals’ (or extensions) can be given for genuine e.g. medical reasons (other demands on your time, theft, loss, or computer malfunctions are not valid reasons). If you feel you have grounds to apply for a deferral you must do so ON or BEFORE the submission date by submitting a Coursework Deferral Form via Student Reception.

 

Please note that your tutors CANNOT award you a deferral themselves. You must apply for one as described above.

 

Marks and feedback

 

Your work will be assessed on five criteria. Exact marking criteria for this task will be available on Moodle.

 

Marks will be posted on Moodle, but should not be regarded as definitive results until they have been passed by the Subject Assessment Board.

 

 

Plagiarism and collusion warning

 

You should consult the University website for a full definition of plagiarism and collusion and what the penalties are. Remember you must not insert material into your essay from another source WITHOUT referencing that source and indicating directly quoted material in the appropriate way.

 

Please also remember that when you submit coursework you are declaring that the work is ALL YOUR OWN WORK. Getting another person, whether a student or not, to help you write your assignment can count as plagiarism or collusion and will be penalised in the same way.

 

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The following asks you to provide a short answer to each of the learning objectives outlined at the beginning of this chapter and prepare you for the quiz.

LO1 Explain four basic properties of a consumer’s preference ordering and their ramifications for a consumer’s indifference curves.

 

LO2 Illustrate how changes in prices and income impact an individual’s opportunities.

 

LO3 Illustrate a consumer’s equilibrium choice and how it changes in response to changes in prices and income.

 

LO4 Separate the impact of a price change into substitution and income effects.

 

LO5 Show how to derive an individual’s demand curve from indifference curve analysis and market demand from a group of individuals’ demands.

 

LO6 Illustrate how “ buy one, get one free” deals and gift certificates impact a con-sumer’s purchase decisions.

 

LO7 Apply the income– leisure choice frame-work to illustrate the opportunities, incentives, and choices of workers and managers.

 

LO8 Explain alternative ways of measuring the productivity of inputs and the role of the manager in the production process.

 

LO9 Calculate input demand and the cost-minimizing combination of inputs and use isoquant analysis to illustrate optimal input substitution.

 

LO10 Calculate a cost function from a production function and explain how economic costs differ from accounting costs.

 

LO11 Explain the difference between and the economic relevance of fixed costs, sunk costs, variable costs, and marginal costs.

 

LO12 Calculate average and marginal costs from algebraic or tabular cost data and illustrate the relationship between average and marginal costs.

 

LO13 Distinguish between short- run and long-run production decisions and illustrate their impact on costs and economies of scale.

 

LO14 Conclude whether a multiple- output production process exhibits economies of scope or cost complementarities and explain their significance for managerial decisions.

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