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M2A2 Marketing Plan: Find Your Marketing Template

Product/Service: COFEE SHOP

Student’s Name

BUS 351 – Marketing Concepts and Application

Student’s Address

Student’s Telephone Number

Student’s Email Address

Instructor’s Name

Table of Contents

Executive Summary…………………………………………………………………………………………………………. 3

Product/Service……………………………………………………………………………………………………………. 4

Purpose……………………………………………………………………………………………………………………….. 4

Audience…………………………………………………………………………………………………………………….. 4

Product Life Cycle ………………………………………………………………………………………………………. 4

Marketing Environment …………………………………………………………………………………………………… 4

Competitive Forces ……………………………………………………………………………………………………… 4

Economic Forces …………………………………………………………………………………………………………. 4

Political Forces ……………………………………………………………………………………………………………. 4

Legal Forces ……………………………………………………………………………………………………………….. 4

Technological Forces ……………………………………………………………………………………………………. 4

Sociocultural Forces …………………………………………………………………………………………………….. 4

Marketing Objectives ………………………………………………………………………………………………………. 4

Marketing Management …………………………………………………………………………………………………… 4

Marketing Mix (4 Ps) / (7 Ps) ……………………………………………………………………………………………. 4

Product ………………………………………………………………………………………………………………………. 4

Price……………………………………………………………………………………………………………………………. 4

Place ………………………………………………………………………………………………………………………….. 4

Promotion …………………………………………………………………………………………………………………… 4

Marketing Segmentation ………………………………………………………………………………………………….. 4

Target Market 1 …………………………………………………………………………………………………………… 4

Target Market 2 …………………………………………………………………………………………………………… 4

SWOT Analysis ……………………………………………………………………………………………………………… 4

Strengths ……………………………………………………………………………………………………………………. 4

Weaknesses ………………………………………………………………………………………………………………… 4

Opportunities ………………………………………………………………………………………………………………. 4

Threats ……………………………………………………………………………………………………………………….. 4

Competitor Analysis ……………………………………………………………………………………………………….. 4

Advertising Strategy ……………………………………………………………………………………………………….. 4

Budget ………………………………………………………………………………………………………………………….. 4

References …………………………………………………………………………………………………………………….. 4

 

 

TRINTEX COFFEE PRODUCTION

Executive Summary

This is a new company that deals with the sale of coffee products and sandwiches for breakfast in the morning. This paper is portrays the marketing plan that aims at promoting the sale of coffee at Trintex coffee company (De Pelsmacker, Driesen & Rayp, 2015).

PRODUCT/SERVICE

The product for sale in this case is the sale of coffee products. The varieties of coffee products including hot and cold drinks and chocolate is combine with snacks and sandwiches for sale especially in the morning.

PRODUCT LIFE CYCLE

Coffee products are known to be bought in the morning and in the evening of every day. Hence sale of coffee is continuous and the business will continue for a long time in the market. However new coffee brands have to be introduced to keep the pace for competency and competition with the various coffees selling companies (De Pelsmacker, Driesen & Rayp, 2015).

AUDIENCE

The target market is big for coffee shop. Mostly workers in the morning hours take coffee products before going to work. This includes professional workers and other workers working in various fields.

PRICE

The price of a coffee mug goes for $5. Black coffee is sold at $7 while chocolate will sell at $ 9. The snacks will be sold depending on the quality and size but the price will be ranging from $5 to $15.

 

BUSINESS AND LEGAL SYSTEM INSTRUCTION

This includes the legal rules surrounding the business. Various legal terms set by the government must be identified and kept to avoid causing conflict. Moreover, internal business rules and ethical codes must be developed to regulate employee behavior.

 

MARKETING OBJECTIVES

The aim of this plan is to develop a good business plan that will oversee the development and launching of the coffee business. We are dedicated to create a promotional strategy that will enable the sale of coffee products (De Pelsmacker, Driesen & Rayp

References:

De Pelsmacker, P., Driesen, L., & Rayp, G. (2015). Do consumers care about ethics?         Willingness to pay for fair‐trade coffee. Journal of consumer affairs, 39(2), 363-385.

Cohen, W. A. (2014). The marketing plan. John Wiley & Sons.

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