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In this assignment you should demonstrate your knowledge and understanding of the following:
Critically review the sponsoring organisation’s objectives (Wembley National Stadium, UK)
- and their perceived benefits from the proposed construction project from the list in the Appendix A.
- Articulate and analyse the role of commercial managers in general using academic literature, case studies, other high-quality publications.
INSURE TO INCLUDE RELEVANT KNOWLEDGE OF KEY CONCEPTS:
- USE A CASE STUDY TO CRITICALLY REVIEW THE SPONSORING ORGANISATION OBJECTIVES AND THEIR PERCEIVED BENEFITS FROM THE PROPOSED CONSTRUCTION PROJECT
- ARTICULATE AND ANALYSE OF THE ROLE OF THE COMMERCIAL MANAGER IN GENERAL USING ACADEMIC LITERATURE, CASE STUDIES, OTHER HIGH-QUALITY PUBLICATIONS.
CASE STUDY
2.Wembley National Stadium, UK
Relatively modest cost overrun, but phenomenal legal bills (Source: Hill International)
- Commenced: 2002
- Planned Completion: Early 2006
- Opened: March 2007
- Delay: 1 year
- Planned Cost: £757m
- Final Cost (approx.): £1bn
- Increased cost: 32%
In 2007, the Wembley stadium project in the UK notoriously saw £1m spent on photocopying alone, during a lengthy and complicated dispute relating to issues including the roof design, the famous arch, and ground works. By going to court and winning their claim, the contractor Multiplex lost £2m – a cost that ultimately was blamed for the sale of this previously successful 43-year-old company. At first glance, this might not seem like too much of a failure – with a cost increase of just 32% (in part down to procurement route). But the cost in legal bills was phenomenal – Multiplex’s costs on a sub-trial alone (dealing with only a few of the issues at dispute) were quoted as being £45m.
UK newspaper The Telegraph commented in 2007: “The Wembley hangover has dogged Multiplex and seen the company struggling to restore its reputation just three years after it was listed in Australia.”
1. References for Wembley Stadium
- BBC (2006) Wembley builders deny blame [Online]. Available at: http://bbc.co.uk/sport1/hi/front_page/4866506.stm
- BBC (2016) First UK interest rate cut in seven years expected [Online]. Available at: http://www.bbc.co.uk/news/business-36945368
- BBC Online (2006) Wembley cleared after beam slips. [online]. (March 20, 2006). Available: http://bbc.co.uk/1/hi/england/london/4824448.stm
- Bewsey, G. (2006) Wembley Stadium: can all the problems at Wembley be placed at the feet of Multiplex? Construction Manager, 12(5), 12-3.
- Bose, M. (2002). Secret Wembley report will not be revealed to the general public. [online] Telegraph.co.uk. Available at: http://telegraph.co.uk/sport/football/3027829/Secret-Wembleyreport-will-not-be-revealed-to-the-general-public.html
- Bowers, S (2006) Australian builder doubles profits despite Wembley problems. The Guardian Online. Available: guardian.co.uk/wembley/article/0,,1852899,00.html.
- Brent-consult.objective.co.uk. (2017). Brent Council – Wembley Area Action Plan – 4. Urban Design & Place Making.
- Building (2008). Tropus denies sour grapes claims over Wembley report[online]. Available: https://lboro.ac.uk/dspace-jspui/bitstream/2134/14887/4/Thesis-2013-Arabiat.pdf
- Carter, P. (2002) English National Stadium Review: final report [Online]. Available at: culture.gov.uk/PDF/Nat_Stadium_reveiw.pdf.
- Carter, P. (2002). English National Stadium Review. London: The Stationery Office. Design Build Network. (n.d.). Wembley Stadium, London. [online] Available at: http://www.designbuildnetwork.com/projects/wembley/
- House of Commons Committee of Public Accounts (2004) The English National Stadium Project at Wembley [Online]. Available at: https://parliament.uk/pa/cm200304/cmselect/cmpubacc/254/254.pdf
- House of Commons Committee of Public Accounts (2004). The English national stadium project at Wembley. London: The Stationery Office Limited.
- Independent (2006) Owner and contractor embark on war of words over Wembley delay [Online]. Available at: http://www.independent.co.uk/news/business/analysis-andfeatures/owner-and-contractor-embark-on-war-of-words-over-wembley-delay-410189.html
- National Audit Office (NAO) (2003) The English National Stadium Project at Wembley [Online]. Available at: https://www.nao.org.uk/wp-content/uploads/2003/06/0203699.pdf
- The Comptroller and Auditor General (2003). The English national stadium project at Wembley. London: The Stationery Office.
COMPLETE THE ASSIGNMNET UNDER THE FOLLOWING FORMAT (IN ORDER)
- INTRODUCTION PROJECT BRIEF EXPLENATION
- PROJECT BRIEF EXPLENATION
- DESCRIPTION OF CHOSEN PROJECT
- CLIENT (WEMBLEY)
-Analysis of client
-Type of client
-Size of organisation
-Facts about the client that might affect the project
- FURTHER ANALYSIS
-Pictures
-maps
-graphs
-data
- CONCLUSION (a)
-Aim
-Talk about client and project
-Risks
- ROLE OF A COMMERCIAL MANAGER
-Definition
-Refer to R.I.C.S
-What is expected of a commercial manager
- CONCLUSION (b)
- Conclude whole assignment
- In my assignment I started by ….
- I can confirm that I have addressed the brief of the project by….
REFERENCES
- Books
- Sources that relate
- Case studies
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