Category Archives: English

Home Assignment; Finance

Form 31: Home Assignment Cover Sheet

Quality Manual Version 5.1 2014-15

Students’ Names and IDs:

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Course Code and Title: BUS 4243 International Trade and Finance
Assessment Weight and Title: 20% Written Group Project
Submission Deadline: Friday 14 April 2017 by 23.59pm via E-mail

Late submission results in losing grades. For every working day delay the maximum grade decreases by 5%, up to a maximum of 35% after a week. Also note, that not following the formatting guidelines an additional 10% may be lost.

Name of the Course Instructor: Dr Nabil Dahdah
Name of the Course Moderator: Dr Panos Thomas

This Assessment and the related Marking Scheme have been pre-moderated and approved by the Course Team Leader/Academic Coordinator of the Business Department according to the following criteria

·         The learning outcomes are covered as indicated in the assessment strategy.

·         The questions are clearly constructed and at an appropriate academic level.

·         The possible marks for each question are clearly stated.

·         The amount of time for the exam is properly allocated.

·         The level of English language is clear and suitable for the course.

·         The marking scheme is clear and detailed

Student’s Score (%):
Academic Format

Reports/Essays submitted must follow the APA (American Psychological Association) the . Formatting and language contribute exactly ten percentage points to the overall grade.

Warning to Students!

Students must submit their own works as assignments, and they cannot copy anybody’s ideas into their work as their own. Direct reference must be made for every paragraph, even if it is only a summary of ideas from somewhere else. By not directly referencing (or providing only non-specific references) a Student commits plagiarism, i.e. submitting somebody else’s work as his own, and faces the possibility of immediate dismissal from ADMC and from all other Colleges of HCT according to the Academic Honesty Policy of HCT. All assignments must be submitted via LMS, where they are tested by anti-plagiarism software, Safe Assign.

Declaration of the Student

At the moment of submission you confirm that this assignment is your original work, and you have referenced all sources of information according to APA Format. You also confirm that you had fully understood the tasks and assessment criteria before submitting this assignment.


Assignment Description

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Each student will track the exchange rates on a given currency pair as per below list and record the closing rates in New York over a period of six months from September 1, 2016  to February 28, 2017, using a reliable Forex website. Excel software may be used to record the data and produce charts.

Students will then work in groups (three students per group) to prepare a report to analyse the major exchange rate movements by identifying and evaluating the impact of various factors (economic, political etc) on these movements. Your report (approx. 3000 words or 1000 words per currency pair) should include an introduction, major movements (opening/closing rates with charts, high/low for the period), events and activities in the Foreign Exchange Market with impact on the currency exchange rates. Reference should also be made to interest rates, balance of payments and monetary policy.

The written report should include a list of references showing the source of literature review and also an executive summary and conclusion with reference to all currency pairs.


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Student Name Currency Pair
Ahmed Yousuf Abdul Khaleq Abdulla Alkhoori EUR/GBP




Khalifa Mohamed Abdulrahim Mohamed Alfahim EUR/AUD



Saif Ahmed Saleh Ahmed Al Messabi CAD/AUD





























Grading Criteria

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CURRENCY MOVEMENTS – Use of Relevant Information (20%)

Currency movements are complete and accurate. Currency movements are reasonably accurate. Currency movements are not complete or accurate.
A A- B+ B C+ C D F
>90 85-89 80-85 75-80 70-74 65-69 60-64 <60

           Knowledge / Understanding / Thinking / Inquiry (70%)

Used the information found to create an excellent analysis that clearly demonstrates high level of understanding of currency movements and various factors affecting them. No clarification is required. Used the information found to create an analysis that clearly demonstrates good level of understanding of currency movements and various factors affecting them. Minor clarification is required. Used the information found to create an analysis that demonstrates poor level of understanding of currency movements and various factors affecting them. Major clarification is required.
A A- B+ B C+ C D F
>90 85-89 80-85 75-80 70-74 65-69 60-64 <60

Report Format & Presentation (10%)

Report is well written and organized by following the required report format. Reference list is included. Report format is not according to guidelines at times. Few spelling or grammatical errors. Reference list is incomplete. Report format is not followed correctly. Lots of spelling and grammatical errors. No reference list is included.
A A- B+ B C+ C D F
>90 85-89 80-85 75-80 70-74 65-69 60-64 <60

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Paper help: Visual Analysis of Anime

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General Essay Topic: Visual Analysis of Anime


Essay Requirements:

This is an 8 pages long essay. Note that this paper is a research paper and must illustrate your ability to do research and to write in a scholarly manner. You should cite at least ten ACADEMIC sources in your paper. This is the bare minimum. Academic means articles from peer reviewed journals or books. It does not mean websites, wikis, or journalistic sources. You may, of course, make reference to these kinds of non-academic sources, but this should be in addition to academic sources, not in lieu of them. Be sure to use a proper method of citation in your paper. APA citation.


The Purpose/porposal of this Essay:

This is an academic paper about visual analysis of anime, particular in the Japanese anime (but you can illustrate the Disney cartoons as well). Thus, I hope you could focus on specific/concrete anime in order to better analyze the gender/race issue of anime. I would like you to situate this paper in semiotic theory and feminist work on the male gaze. And later take your arguments further to examine the semiotic portrayal of race in those anime and how it overlaps with race. For this paper, I’d like to see a development of these theoretical issues. Take a look on journals such as Journal of Visual Communication to see if you can get more material on visual representations of race and gender. It would be especially relevant if you can find a discussion of these factors in the context of anime.


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Assignment help_Analysis of Financial Statements

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Assessment type: Coursework 2

Intake 1.0 (Students finishing June 2017)

Overall weighting: 10 per cent of the final mark

Date assignment set: Wednesday March 22nd 2017

Date assignment due:  April 19th  at 23:59

Introduction to Coursework 2

This assignment will involve you researching into the area of ratio analysis and the financial performance of a business (1250-1500 words excluding appendices and bibliography).

The coursework assignment will be made up of a business report.

Sections from the NCUK syllabus 2016-17:

Section J: Business Finance

Section M: Analysis of Financial Statements

Section N: Managing Cash Flows


You will need to demonstrate the following skills

  • Study skills
  • Discussion skills
  • Analytical skills
  • Evaluation skills







Assignment Brief – Cullen Manufacturing Ltd


Cullen Manufacturing Ltd produces a range of saucepans and cooking pots. The manufacturing process is noisy and results in waste products that cannot be reused. The saucepans and pots are sold mainly online. Since becoming managing director of the family business four years ago, John Cullen has taken the following decisions:

  • New machinery has been purchased. This led to higher than expected staff-retraining costs. Half of the necessary finance was borrowed. The government recently announced higher interest rates to deal with inflation.
  • Cheaper raw materials and components were brought in, with orders taking place only twice a year. This was designed to maximise scale economies.
  • Advertising and promotional expenses were doubled in efforts to increase sales.
  • Payments to suppliers have been delayed in order to improve cash flow.

Despite these changes, the overall performance of the business is not encouraging. John has asked the company accountant to prepare a ratio analysis of key performance indicators for the last three years. Table 1 below shows the results.

  2014 2015 2016
Return on capital employed (%) 15 9 7
Gross profit margin (%) 38 42 43
Operating profit margin (%) 20 15 12
Inventory turnover (days) 5 4 3
Current ratio 2 1.5 1.4
Acid-test ratio 1.5 0.9 0.4

Table 1: Cullen Manufacturing Ltd: Ratio analysis of accounts 2014-2016



John is determined to take further action to improve the prospects of the business. He is now working on two further strategies:

Strategy 1: His first idea is to increase the prices of the most popular range of saucepans and pots. This will aim these products at higher-income segments of the market. John believes this should help to improve profitability.

Strategy 2: His second plan is to relocate the factory away from its expensive site near the city centre. This site could be sold and a new factory on the edge of the city would be built. This should lower production costs in the long term. The new site is about 20 kilometres from the present location. It is near good roads but close to a school and a park. John believes that the main stakeholders in the business such as workers, shareholders, customers, local residents and the government would benefit from this move.

TASK: Business Report on Cullen Manufacturing Ltd

As a business advisor, you have been asked to write a report on Cullen Manufacturing Ltd. Your report is structured in two sections.


Section 1.1 Assessing Cullen Manufacturing Ltd’s financial performance

Using the data from Table 1 and the case study, analyse the possible reasons for the changing performance of the business over the last three years.

Section 1.2 Explaining Cullen Manufacturing Ltd’s problems

Explain the problems this business might experience from:

  • Declining liquidity
  • Declining inventory turnover ratio

Total for this section: 500 Words 



Improving Cullen Manufacturing Ltd’s profitability

Discuss which of the strategies suggested by John would be the most effective for increasing profitability.

Total for this section: 1000 Words

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Homework help_MEE 312 – Engineering Materials

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MEE 312 – Engineering Materials

Homework 7

Due Monday, April 3 in class

1)  Briefly (in a single phrase or short sentence) describe/define the following terms in your own words and, if relevant, include an example:

  1. Solid solution               f)     Hume-Rothery rules
  2. Phase               g)    Freezing range
  3. Gibbs phase rule               h)    Tie line
  4. Unlimited solubility               i)     Lever rule
  5. Limited solubility

2)  How does a binary phase diagram differ from a unary phase diagram?  When a binary phase diagram is referred to as “isomorphous,” what does that mean?

3)  In the context of a binary phase diagram, how does the composition of a phase differ from the amount of a phase?

4)  Based on the Hume-Rothery rules, which alloy would you expect to have unlimited solid solubility?  (Hint: Consult Appendices A and B in your textbook, and make sure you understand which of the H-R rules are violated for the alloys below with limited solubility.)

  1. Cu-Zn alloy
  2. Al-Cu alloy
  3. Mg-Zn alloy
  4. Au-Ag alloy

5)  Use the following phase diagram for a NiO-MgO ceramic to answer the following questions:

  1. This phase diagram is best classified as
    1. Unary and isomorphous
    2. Binary and isomorphous
    3. Binary and polymorphous
    4. Ternary and polymorphous
  1. The liquidus temperature for NiO-20% MgO is
    1. Lower than NiO-40% MgO
    2. Higher than NiO-40% MgO
    3. The same regardless of composition
    4. The same as the solidus temperature for NiO-20% MgO
  • Estimate the solidus temperature, liquidus temperature, and freezing range for a NiO-60% MgO alloy.
  1. The freezing range is largest for ______________, and smallest for _______________

and _________________.

  1. If we wanted to heat treat (anneal) a solid ingot of NiO-50% MgO alloy to enhance its ductility, we would need to do so below what temperature and why?
  2. Use the Gibbs phase rule to prove that there are two degrees of freedom in the regions of the phase diagram where only the liquid L or solid S phase is present, and one degree of freedom in the two-phase (L + S) region. Which form of the Gibbs phase rule will you use to prove this, and why?
  • For NiO-60% MgO, determine the phases present at each of the following temperatures:
    1. 2200 C
    2. 2500 C
    3. 2700 C

Then, at each temperature, estimate (i) the composition of each phase and (ii) the amount of each phase.

  • Describe the evolution of the composition of NiO-60% MgO as it is cooled from a molten liquid at 2700 C, through the two-phase region, to a solid ceramic at 2200 C.
  1. In general, what would you expect to happen to the mechanical properties (e.g., strength and ductility) of a NiO-MgO ceramic as you increase the mol % NiO?

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Hamad Al-Marri


CON 101

Killer Show


Many agree to the idiom that fire is a good service but a bad master. It is true that many have enjoyed the services of fire while very few have lived to testify how fire looks like as a master. There have quite a number of tragedies that have come as a result of fire. However, urban fire fires are the most in number due to the massive loss of life and property. These fires enlist destruction in ships, mines and individual structures. These tragedies have been outlined throughout history and the number of fatalities and survivors determining the rating of the fire. Many authors have endeavored to write tales about several of these arson tragedies. Reports indicate that many of the notable nightclub fires at both indoor and outdoor venues involve pyrotechnic failures.  One such tragedy is the Station Nightclub Fire that took place on a Thursday February 20th in the year 2003. This was in West Warwick, Rhode Island. According to reports, this was one of the major arson tragedies that have ever happened in a nightclub in the 21st century.  As a matter of fact, it was rated the fourth deadliest nightclub fire in the United States of America and the second deadliest in New England (Grosshandler 32). The Cocoanut Grove fire that happened in 1942 only surpassed the fatalities. The latter tragedy resulted in 492 deaths. Several writers took upon themselves to tell the story of what happened in this arson tragedy.  One such record of the tale is The Killer Show: The Station Nightclub Fire. This book describes that night’s events as deadliest rock concert that ever happened in the history of America.

Description of the Fire

This book authored by John Barylick. The book was the first of its kind to make a comprehensive detail of the order of events that led up to the arson. The author also outlines the conflagration itself and the burdening hunt for evidence to pinpoint the individuals responsible for the tragedy. The author presents the book as some sort of justice plea for the victims of the fire. According to Barylick (10), that very night at the roadhouse, in the few minutes it usually takes to play a hard rock standard, the fate of many of the lovers of rock and roll together with the unsuspecting nightclub patrons was determined with awful certainty (Barylick 12). Barylick (15) indicates that the arson was instigated when the Great White band lighted up pyrotechnics.  Great White was a heavy metal band that was famous in the 1980s. The members of the band had lit flammable polyurethane. This was in the form of an egg crate foam that was meant to insulate sound on the club’s walls. The rest happened in a matter of minutes. The great speed of the fire that caused an intense black smoke that engulfed the entire club vicinity in about 5 minutes (barylick 12). The book gives a record of a video footage that detailed that particular starting point. The video showed the fire’s ignition, fast and rapid growth together with the black intense smoke. This black billowing smoke made escape nearly impossible. This was coupled with the blockage of the exit points that hindered evacuation of people who were in the building. According to the book, the main causes of death were the smoke that was toxic, massive heat and the stampede of the great number of people that scampered towards the exits.

In ten minutes, about 96 people had met their end. This was along with the 200 more that were injured as a result. These numbers rate the arson as a great catastrophe.  The overall death toll was determined three months after the ordeal. Reports indicate that approximately 100 people perished as a result of the fire in the Station Nightclub on the Rhode Island.  Due to the nature of investigation done by John Barylick, he was able to give step by step details of the happenings. A survivor testifies that, the fire began just seconds after the band had begun singing their first song. Daniel Biechele lighted the pyrotechnics. He was the tour manager of the band.  The acoustic foams that were highly flammable were on both sides and above the alcove of the drummers that was at the back stage. According to Barylick (23), burning polyurethane foam instantly develops opaque, aggressive, dark smoke along with deadly carbon monoxide and hydrogen cyanide gas when burning (Barylick 23).  He says that inhalation of this sort of gas would cause instant unconsciousness and death by internal suffocation eventually.  This only takes 2 and 3 times of inhalation. The flames were first taken as part of the show but the smoke and fire on the ceiling later indicated that it was not controlled. A minute after this realization, the stage was full of flames. This caused the members of the bands and their entourage fled the stage towards the exit on the west. It was high time the club’s fire alarm was activated. This was when the audience fled for exits. Although the club had four exits, the people fled towards the front door. This caused a stampede that caused a crash in the narrow hallway that led to the front door. The crash blocked the entire exit and resulted to deaths to both the staff and the patrons. Records indicate that the club hosted 462 people at the time though the club had been licensed to host only 404 people. There were claims that a certain bouncer had stopped people from exiting via the exit door claiming that it was for band members only.

The records is a near accurate record of the happenings of that day. This was because Barylick was for seven years the lead counsel in the investigation and prosecution wrongfully death and personal injury cases arising from The Station Fire (Barylick 1). Barylick (35) has been a practicing lawyer in Rhode Island since the year 1977 to date. However, it was not precise on the statistics of the injuries. The accurate record number of injured people was 230. This is opposed to Barylick’s record that stated that 200 people got injured. It also does not include the actual number of uninjured survivors that was 132. It was not all about physical injuries however. Most of the survivors suffered posttraumatic stress disorder as a result of the psychological trauma (Grosshandler 8). Other records indicate that there were other notable people who perished in the fire. Among those who died as a result of the fire were Jack Russell; Great Whites lead guitarist, Ty Longley, and the shows emcee, DJ Mike Gonsalves (Grosshandler 9). There are a few reasons that might have caused the deaths of these band members. Some say that Longley had exited the building at first but later went in to pick his guitar. It was also recorded that Gonsalves wasted a lot of valuable time in salvaging band equipment during the early stages of the fire. This enabled the raging fire to create a dense smoke and that created difficulties in breathing at that zero-visibility situation.

Influence of the Built Environment

There were not very many elements of the build environment that influenced the events of the day. However, because of the age and size of the building, the building had been exempted from the sprinkler system requirement. The building had undergone occupancy transformation. The building had been transformed from a restaurant to a club (Grosshandler 10). This particular change made the law exemption invalid (Grosshandler 12). Fire inspectors never realized this detail. The absence of the sprinkler system made fire control impossible. Another factor was the number and size of the exit points. Another built environment aspect was the polyurethane foam in the building. In order to solve the noise complaints from neighbors of the establishment, the owners resolved to use polyurethane form for sound insulation. The foam was placed under blocks on the walls and the ceiling. This form was described as solid gasoline since it was the one that enabled the fire spread rapidly.


The occurrences of that day instigated changes in design in such buildings. There were also set regulations on recreation and entertainment buildings. Buildings nowadays are regulated to have emergency exits and keep a controlled number of people inside. The hallways and doors are larger and wide. Due to these practices, we feel safer in buildings today. This book is a perfect recommendation to entertainment building owners and the public. It has a detailed explanation of what really happened in the Station Nightclub Fire (Grosshandler 18).

Works Cited

Barylick, John. Killer Show: The Station Nightclub Fire, America’s Deadliest Rock Concert. Hanover: University Press of New England, 2012. Internet resource.

Grosshandler, William Lytle, et al. Report of the technical investigation of the station nightclub fire. Gaithersburg, MD: National Institute of Standards and Technology, 2005.

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A197DEL Intermediate English: Academic Writing for Business

2016-17 Semester 2



Coursework 2 assesses module learning outcomes 1 and 2. It is worth 60% of the total module mark.


Write an essay of 800 words (+/-10%) on the following question:


Discuss whether or not affirmative action / positive action should be implemented to ensure more equal representation in professions and institutions.


The deadline for submission is 23.55 on Friday 6th April 2017.


Format of coursework


  • Your coursework must be word-processed using WORD.
  • Please use a clear size 12 typefont and 5 space your writing
  • Include a list of references at the end of your essay (see below)
  • Please include a word count at the end of the essay. The word count does not include the title of the essay or the end references.



Sources and referencing

You must refer to at least 3 appropriate sources in your essay, which must be fully referenced in the list of references using the CU Harvard style (the CU Harvard style handbook can be downloaded from the Library webpage).

You may use the following text in your essay, but you will need to find more up-to-date sources as well:

BBC (2007) ‘Police Heads Debate Ethnic Quotas’. 19 April.  Downloaded from (Accessed………….)

Coursework submission


You must submit an electronic version of your essay (written in WORD), uploaded via the TURNITIN ‘COURSEWORK 2’ icon which you will find on the Moodle page for this module.


You are advised to retain a secure copy of your coursework for yourself.


Late work


You must complete submission ON or BEFORE the deadline of 7th April 2017 (23.55). If you submit after the deadline, your work will be given a mark of ZERO.


‘Deferrals’ (or extensions) can be given for genuine e.g. medical reasons (other demands on your time, theft, loss, or computer malfunctions are not valid reasons). If you feel you have grounds to apply for a deferral you must do so ON or BEFORE the submission date by submitting a Coursework Deferral Form via Student Reception.


Please note that your tutors CANNOT award you a deferral themselves. You must apply for one as described above.


Marks and feedback


Your work will be assessed on five criteria. Exact marking criteria for this task will be available on Moodle.


Marks will be posted on Moodle, but should not be regarded as definitive results until they have been passed by the Subject Assessment Board.



Plagiarism and collusion warning


You should consult the University website for a full definition of plagiarism and collusion and what the penalties are. Remember you must not insert material into your essay from another source WITHOUT referencing that source and indicating directly quoted material in the appropriate way.


Please also remember that when you submit coursework you are declaring that the work is ALL YOUR OWN WORK. Getting another person, whether a student or not, to help you write your assignment can count as plagiarism or collusion and will be penalised in the same way.


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The following asks you to provide a short answer to each of the learning objectives outlined at the beginning of this chapter and prepare you for the quiz.

LO1 Explain four basic properties of a consumer’s preference ordering and their ramifications for a consumer’s indifference curves.


LO2 Illustrate how changes in prices and income impact an individual’s opportunities.


LO3 Illustrate a consumer’s equilibrium choice and how it changes in response to changes in prices and income.


LO4 Separate the impact of a price change into substitution and income effects.


LO5 Show how to derive an individual’s demand curve from indifference curve analysis and market demand from a group of individuals’ demands.


LO6 Illustrate how “ buy one, get one free” deals and gift certificates impact a con-sumer’s purchase decisions.


LO7 Apply the income– leisure choice frame-work to illustrate the opportunities, incentives, and choices of workers and managers.


LO8 Explain alternative ways of measuring the productivity of inputs and the role of the manager in the production process.


LO9 Calculate input demand and the cost-minimizing combination of inputs and use isoquant analysis to illustrate optimal input substitution.


LO10 Calculate a cost function from a production function and explain how economic costs differ from accounting costs.


LO11 Explain the difference between and the economic relevance of fixed costs, sunk costs, variable costs, and marginal costs.


LO12 Calculate average and marginal costs from algebraic or tabular cost data and illustrate the relationship between average and marginal costs.


LO13 Distinguish between short- run and long-run production decisions and illustrate their impact on costs and economies of scale.


LO14 Conclude whether a multiple- output production process exhibits economies of scope or cost complementarities and explain their significance for managerial decisions.

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Literature Review Instructions

Write a 10–12-page traditional Literature Review on the topic you have been researching throughout this course. You must incorporate a minimum of 10 articles, including the ones used for the Topical Reference List as well as the quantitative and qualitative articles you reviewed. This review must be a focused synthesis of findings in the literature. Thus, you will organize your discussion around themes that emerged in your review of the literature, rather than simply summarizing study after study.

Include the following elements in your review:

  1. Title page with a running head
  2. Abstract and keywords
  3. Body
    • Introduction
    • Discussion of key terms
    • Review of the literature organized by themes
    • Conclusion/Summary
    • Reference list

Format your Literature Review in correct APA style. As you complete this assignment, consult your textbook. Also, see the Literature Review Grading Rubric for the specific grading criteria.

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For this assignment, you will be recording and analyzing your media consumption for three consecutive days. This assignment has two parts; both should be submitted in a SINGLE Word document in the Homework Dropbox.


Part 1: Media Journal


For three consecutive days, you are to record every media interaction you have in a simple log. Here is an example:


Thursday, November 3



Time: 7:00-8:00 A.M

Media: Television, ESPN Sportscenter

Total time: 60 minutes


At the end of your three-day measurement period, calculate the following:

  • Total usage for each medium (television, Internet, books, magazines, newspapers, etc.).
  • Total usage for all media combined.


Part 2: Essay


In a detailed essay summarize what you learned from the media logging exercise. Some items to address in your essay:

  • What did you learn about your interaction with the mass media over those three days?
  • Who owns the media you interacted with most? How about least?
  • Were you surprised by anything your media log revealed about your consumption habits?

Students are expected to engage the course material as evidenced by the use of key terms, concepts, and quotations from the assigned readings. Students are encouraged to use outside sources, too. Be sure to cite all sources in APA format.

Assignment Guidelines

  • The length of the analysis should be 1-3 pages in length and all parts of the assignment need to be submitted in a single Microsoft Word document.
  • When you cite your sources, use APA citation and reference style.

Spell check your paper before turning it in. Read your paper before turning it in. Be sure to watch out for grammar and spelling errors.

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 Research Report Assignment Sheet

PowerPoint with text equivalent of 7 pages, 20%

(“messy draft” text to be turned turned in by all students)




Goal: Write an informational research report (not a persuasive one—it will not contain “recommendations”) from at least 7 substantial sources using PowerPoint to create a multimodal version (version that employs more than text to communicate its ideas e.g. images, graphs, font colors, etc.).


Topic: Chose any topic related to business about which you are interested in knowing more. [Note: do NOT use any topic you have used in another class project without my permission! For this assignment, you need to learn how to find information on topics, not reproduce a case study or other paper.]




  1. Once you have a topic, contemplate its potential business implications then create a scenario that includes an audience (a hypothetical boss) who would be interested in your topic and imagine a purpose (make up who and why they would ask you to write an informational report— what is the business problem or opportunity that your boss needs information on in order to respond. This information will handed in with your assignment via BB and will appear on your title slide)
  2. Draft the report in Word with this audience in mind (consider questions related to purpose and audience, such as how much background your boss might need, what kind of language and tone you should use, how formal if your business discourse, whether you should define certain terms for this boss, etc.) However, don’t spend a lot of time on wording or formatting at this stage—e.g. don’t worry about sentence structure, word choices, formatting, etc and take advantage of bullets, outlines, notes, copy/pasting from other documents etc. (with the latter, make sure you include a link to give credit where credit is due and so that you don’t lose track of the source when you need to cite it in the final report). You will submit this draft to BB with your multimodal version, however, the messy draft will not be graded. Because you are grappling with new the challenges posed by new modalities, you are at risk for cognitive overload, where the basics suffer as you reach beyond your usual experiences. Given this, it is important to craft the main messages and plan the organization before getting into the process of employing other modalities. Your messy draft will serve as evidence that you thought carefully about the content of the report before you composed the multimodal version. You MUST write a draft before you compose the multimodal version.
  3. Transpose the report to PowerPoint by creating pages that effectively employ the multimodal devices available through this software (e.g. fonts, color, text, the integration of images or video, use of bullets and headings to organize information, links to other sites, etc.). Remember: this is NOT a presentation to a live audience; it’s a research report only! You will never present this, but will ONLY turn it in.



  1. Like any good report, include an introduction, a body, and a conclusion.
    1. The introduction should provide a thesis and a forecast (e.g. Tesla is poised to change the market for electric cars [thesis] because they _____, consumers _____, and the manufacturing is ______. [forecast/”preview”]) Keep in mind that the elegant rule of three for the forecast/subarguments is often a great way to structure academic assignments and other documents, but sometimes it doesn’t fit what you need to cover in a document in the real world!
    2. The body should use headings heavily, as they function like topical sentences. You will still need to use transitions to help your reader understand how the information hangs together. E.g. with the Tesla report, Tesla breaks into the ___ market! works as a heading that functions as a way to signal to the reader that now the discussion will be about (will change or transition into) subargument #2.
    3. Also include a conclusion that recaps your thesis and main argument (bullets are great here). Don’t forget to leave your reader with something to ponder (so they can integrate this new information into what they already know) or circle back to something engaging from the introduction (so they feel a sense of closure).



  1. Include the following slides:
    1. Title Slide (with your name and a short description of who the report is for and why you are writing it. E.g. Tesla, Wave of the Future. A Report for New Products Division at Acme Innovations by Joe Smith. November 22, 2014)
    2. Table of Contents Slide (with titles of slides and their slide number)
    3. Executive Summary Slide (with the major points of your report clearly and succinctly presented)
    4. References Slide (include at least 7 substantial references)


  1. Guidelines for Formatting a Multimodal Report:
    1. Use detailed, explanatory text that allows your research report to stand alone; check that you have enough evidence to prove your message. (As in any piece of writing, use evidence to assert your claims. E.g. anecdotes, statistics, facts, quotes from experts, convincing images, etc. Be sure to use APA citation format.)
    2. Use business fonts, sizes 11-16 (All text, other than headings, should be in 11-12 point font. Remember, your reader will be close to the screen, not sitting in a large room as part of a large audience)
    3. Use bullets instead of paragraphs when information can be listed; check for parallel phrasing/syntax within lists, and check for proper alignment under bullets. However, do NOT use bullets for discussion; never place a single bullet on the page, as one item does not make a LIST.
    4. Main points may be reinforced on each page in summative, eye-catching text or images that capture the idea.
    5. Chose background and font colors carefully. A white background improves readability; check contrast by printing in both color and black and white. (You can experiment with alternative colors for this assignment, but consider that color has elements of both appropriateness and effectiveness in any document.)
    6. Consider “talking headings” to describe the main point in full sentences that employ sentence capitalization rules. When read in sequence across the report, these talking headings convey a cohesive argument (e.g. Tesla may have the technological advantage, but do they have the market?).
    7. Critical: use transition sentences BEFORE headings to give readers a heads up on the new direction the discussion is taking.
    8. More critical: use topic sentences AFTER headings to introduce chunks of argument. Topic sentences set context by introducing/summarizing the point you are getting ready to discuss— they function like forecasts to keep a reader’s head in the game. [Yes, you will announce a new topic 3 times!]
    9. Even MORE critical: before all bulleted lists, provide an explanation that sets the context. Do NOT leave a list of items “widowed” in your report. This is NOT an oral presentation; you won’t be there to explain the significance/relevance of the list. Conventions for reports require that bulleted points are introduced and their significance is explained.
    10. Use a mix of text and visuals (e.g. fonts, bullets, spacing, images, graphics etc.) on every page, and use them consistently. Make sure the graphics you chose are relevant (e.g. don’t use photos just for visual appeal but as evidence or as examples of what you are asserting in the text). Be sure to refer to the visuals in the text, as these need to be meaningfully connected.
    11. Avoid an overly informal journalistic or conversational style—it’s a fine line, as conventions in tone are always changing. Get a second opinion about how conversational you can be in your organizational context and err on the formal side, when in doubt.
    12. Number all pages (except for the title page).
Rubric, Business Improvement Proposal      
Traits Very Strong Strong Weak

(e.g. uses formal business discourse related to the industry in which the business operates; demonstrates focus of purpose in a thesis designed to inform a specific audience/reader; presents relevant information effectively and appropriately by employing graphical tools, such as headings, bullets, etc.


Clear sense of audience and purpose evident in word choices; in focused, bounded content, and in choice of substantive, value-added information rather than common knowledge. Audience and purpose are present but could be stronger Audience and purpose are less clear, and weak parts remain

& content

(e.g. report includes sections that are identified by headings, banners, bullets, font sizes, etc. and used to serve a specific informational purpose; a clear and cohesive argument builds over the course of the report; includes an introduction with a thesis and forecast of its main points; uses transitions from one section to another; includes a conclusion that restates the main points

Organization of paper is clear. Each major section contributes to the overarching argument; the author has made this clear by tying discussion sections and assertions back to the main argument during the course of the research report (e.g. ____ is how Tesla is changing electric car market. For subarg #2: The outstanding performance of Tesla’s cars is permanently reshaping customers’ expectations for electric cars.)


Organization is mostly clear. Most major sections contribute to the overall argument, but author is less consistent at connecting assertions back to the overarching argument. Organization is confusing. Major sections are missing or are not tied back to the overarching argument. Description and detail seem present but do not support a coherent point.

(e.g. provides well-articulated, detailed claims supported by evidence (examples, narratives, statistics, quotes, etc); retains tone of authority and objectivity)

Paper is richly detailed and culminates in a convincing argument. Paper culminates in an argument but is less convincing than it could be. Some inconsistencies in sections remain. Paper does not culminate in a convincing argument. Lacks detail and coherence. Several weaknesses need attention or revision
Grammar & mechanics

(e.g. business fonts, equivalent to 7 pages of text, includes title, table of contents, executive summary, references page, all pages except title are numbered, grammatically correct and free of typos)

Writer follows all guidelines for spelling, grammar, usage, mechanics, etc. Wording is strong and sentences have a varied structure/syntax employing a formal tone; meets basic formatting requirements for academic papers Writer follows most guidelines, but wording in some sections is unclear, uneven, informal in tone, or contains errors, leaving some passages difficult to understand. Some basic formatting requirements are not met. Writer follows  some  guidelines,  but wording in many sections is unclear, uneven,  informal in tone, or contains errors, leaving the paper generally difficult to understand. Basic formatting requirements are not met.


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