Category Archives: Marketing

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Category 5 Excellent 3 Adequate 1 Poor
1. -Writing Process

Organization/ Clarity

*Writing engages reader and enhances
his/her understanding of the topic.

*Vocabulary & sentence structure are

sophisticated and appropriate for the

discipline

*Writing clearly demonstrates an effective

pattern of organizing that facilitates the

reader’s understanding.

*Papers have an effective beginning,

sophisticated development, and thoughtful

conclusion.

*Demonstrates use of a carefully executed

writing process.

* Writing enables reader to
understand ideas with little or
no re-reading.

* Vocabulary and sentence
structure are adequate,
especially for discipline, but
may lack sophistication.

* Writing follows an appropriate
pattern of organization.

* Incomplete execution of writing
process.

* Writing requires reader to frequently
re-read in order to understand ideas or
writing is so confusing that reader fails
completely to understand ideas.

* Simplistic word choice limits
description and/ or expression

* Redundancies distract and confuse
reader.

* Writing’s overall structure lacks
coherence and organization.

* No apparent writing process used.

2. Explanation/ Evidence * Main points clearly stated and well

advanced.

* Statements substantially supported with
compelling evidence.

* Effectively addresses audience.

* Main points adequately stated.

* Statements sufficiently
supported with relevant
evidence.

* Partially addresses audience.

* Main points not clearly stated.

* Statements insufficiently supported or
supported with irrelevant evidence.

* Misses audience.

3. Critical Thinking * Insightful, well-articulated analysis,
synthesis, and critique of the subject

* Sustains a well-focused analysis,
connecting ideas in a sophisticated and
logical manner.

* Thoughtfully considers multiple
viewpoints /  positions where appropriate.

* Cogent, clear analysis,
synthesis, and  critique of the
subject.

* Connects ideas logically.

* Identifies multiple viewpoints
where  appropriate.

* Superficial and/or poorly articulated
analysis of subject.

* Fails to connect ideas logically.

* Ignores or superficially evaluates
multiple viewpoints.

4. Research Techniques * Uses appropriate materials from a variety
of  resources to support ideas.

* Consistently employs a standard
documentation style.

* Adequately uses appropriate
materials from a variety of
resources to support ideas.

* Employs a standard
documentation style with few
errors.

* Fails to select and synthesize
appropriate resources.

* Makes significant errors in
documentation style.

5. Mechanics / Usage * Sophisticated use of grammatical
conventions

* Writing is virtually free from the kinds of
errors that distract from meaning and
readability

* Grammatical structures are
generally  appropriate, although
not necessarily perfect.

* Occasional errors may distract
from meaning and readability.

* Grammatical errors are so obvious

that they seriously distract readers.

Examination questions should be at least one and a half pages in length each.

 

Final project paper should be at least ten pages in length.

 

See syllabus also for writing guidelines

Guidelines for Writing Examinations and Final Project Papers

Developed by Joseph A. Huggins

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M2A2 Marketing Plan: Find Your Marketing Template

Product/Service: COFEE SHOP

Student’s Name

BUS 351 – Marketing Concepts and Application

Student’s Address

Student’s Telephone Number

Student’s Email Address

Instructor’s Name

Table of Contents

Executive Summary…………………………………………………………………………………………………………. 3

Product/Service……………………………………………………………………………………………………………. 4

Purpose……………………………………………………………………………………………………………………….. 4

Audience…………………………………………………………………………………………………………………….. 4

Product Life Cycle ………………………………………………………………………………………………………. 4

Marketing Environment …………………………………………………………………………………………………… 4

Competitive Forces ……………………………………………………………………………………………………… 4

Economic Forces …………………………………………………………………………………………………………. 4

Political Forces ……………………………………………………………………………………………………………. 4

Legal Forces ……………………………………………………………………………………………………………….. 4

Technological Forces ……………………………………………………………………………………………………. 4

Sociocultural Forces …………………………………………………………………………………………………….. 4

Marketing Objectives ………………………………………………………………………………………………………. 4

Marketing Management …………………………………………………………………………………………………… 4

Marketing Mix (4 Ps) / (7 Ps) ……………………………………………………………………………………………. 4

Product ………………………………………………………………………………………………………………………. 4

Price……………………………………………………………………………………………………………………………. 4

Place ………………………………………………………………………………………………………………………….. 4

Promotion …………………………………………………………………………………………………………………… 4

Marketing Segmentation ………………………………………………………………………………………………….. 4

Target Market 1 …………………………………………………………………………………………………………… 4

Target Market 2 …………………………………………………………………………………………………………… 4

SWOT Analysis ……………………………………………………………………………………………………………… 4

Strengths ……………………………………………………………………………………………………………………. 4

Weaknesses ………………………………………………………………………………………………………………… 4

Opportunities ………………………………………………………………………………………………………………. 4

Threats ……………………………………………………………………………………………………………………….. 4

Competitor Analysis ……………………………………………………………………………………………………….. 4

Advertising Strategy ……………………………………………………………………………………………………….. 4

Budget ………………………………………………………………………………………………………………………….. 4

References …………………………………………………………………………………………………………………….. 4

 

 

TRINTEX COFFEE PRODUCTION

Executive Summary

This is a new company that deals with the sale of coffee products and sandwiches for breakfast in the morning. This paper is portrays the marketing plan that aims at promoting the sale of coffee at Trintex coffee company (De Pelsmacker, Driesen & Rayp, 2015).

PRODUCT/SERVICE

The product for sale in this case is the sale of coffee products. The varieties of coffee products including hot and cold drinks and chocolate is combine with snacks and sandwiches for sale especially in the morning.

PRODUCT LIFE CYCLE

Coffee products are known to be bought in the morning and in the evening of every day. Hence sale of coffee is continuous and the business will continue for a long time in the market. However new coffee brands have to be introduced to keep the pace for competency and competition with the various coffees selling companies (De Pelsmacker, Driesen & Rayp, 2015).

AUDIENCE

The target market is big for coffee shop. Mostly workers in the morning hours take coffee products before going to work. This includes professional workers and other workers working in various fields.

PRICE

The price of a coffee mug goes for $5. Black coffee is sold at $7 while chocolate will sell at $ 9. The snacks will be sold depending on the quality and size but the price will be ranging from $5 to $15.

 

BUSINESS AND LEGAL SYSTEM INSTRUCTION

This includes the legal rules surrounding the business. Various legal terms set by the government must be identified and kept to avoid causing conflict. Moreover, internal business rules and ethical codes must be developed to regulate employee behavior.

 

MARKETING OBJECTIVES

The aim of this plan is to develop a good business plan that will oversee the development and launching of the coffee business. We are dedicated to create a promotional strategy that will enable the sale of coffee products (De Pelsmacker, Driesen & Rayp

References:

De Pelsmacker, P., Driesen, L., & Rayp, G. (2015). Do consumers care about ethics?         Willingness to pay for fair‐trade coffee. Journal of consumer affairs, 39(2), 363-385.

Cohen, W. A. (2014). The marketing plan. John Wiley & Sons.

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Team assignment 3: each member of the team must read the attached article (Product for Hire.pdf) by Joe Sinfield and Scott D. Anthony. This article is about the ” jobs-to-be-done” framework (championed by disruptive innovation expert Clayton Christensen for new product development).

 

Each member of the team will select one different section from the article and write a brief report (no more than 1 page each) covering the following:

1.Explain what you learned from reading the section (that adds new understanding to marketing);

2.Explain the role of the jobs-to-be-done framework and how it can be used for segmentation and targeting (in the “science of marketing”);

3.Include examples from real companies (that you can get anywhere, except the article itself — get from our textbook, the internet, practical experience, etc.) that illustrates the points in number 1..

 

Here are the sections from which team members can choose:

  • Article Introduction
  • Stage 1: Identifying Demand
  • Stage 2: Optimizing Solutions
  • Stage 3: Capturing Value (LAWANDA MARION)
  • Stage 4: Defending Share
  • Stage 5: Revitalizing Growth
  • 6: Doing the Job of Finding the Job

 

Each team member only has to cover one (1) of the above topics. So, teams with 4 members have four topics; teams with 6 members have 6 topics, etc. The team leader must consolidate the reports and submit a single report to your instructor.

 

Hint: The jobs-to-be-done framework is also covered in my virtual lecture slides this week (found in each weekly topic under What’s Due This Week), but it is not in the textbook. You will probably see exam questions about the “jobs-to-be-done” framework and I will expect some attention paid to it in your marketing plans, so take the time to understand the concept

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MARKETING PORTFOLIO TASK -3, STP Analysis, Brand value and Brand analysis and Quantitative analysis_http://customwritings-us.com/orders.php


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MARKETING PORTFOLIO TASK -3

Adapted by K Ajimal from various sources.

TASK 3

STP Analysis, Brand value and Brand analysis and Quantitative analysis

Overview

Using external data sources identify the different customers’ segmentation, targeting, and positioning based on the brand features which have been chosen by your group. Also, identify the key competitors and produce a “perceptual map” for the market. Check the definition of a perceptual map in the core textbook. You need to provide and develop a perceptual map according to the Passenger cars’ market in the UK or European market and lastly an application of a quantitative method to assess the association between two quantified variables in these markets.

 

Task 3a

Identify and explain the relevant marketing theory relating to STP and how you have applied it. Write your answer- maximum (600 words) of typed answer. References are required.

 

Task 3b

Identify the key Brand value and Brand analysis in competitors and produce a “perceptual map” for the market such as summarising the brand data, to include name, characteristics, selling price, USP, predicted market share, sales and profit data for pricing the perceptual map for the market. (600 words)

 

Task 3c

By using of provided statistical information within 10 years of “EUROPEAN VEHICLE MARKET STATISTICS 2014”, Analyse and identify in the relevant markets the strength association between two variables of “Number of sales” and “Engine size of vehicle”.

Applying the correlation and regression methods in SPSS and interpret the market based on the findings in regards of the possible significant association between these two mentioned variables.

 

Learning Outcomes

By the end of these tasks you should be able to demonstrate:

 An understanding of STP analysis could be applied in a specific market;

 How perceptual map could assist the marketer to justify a market

 An understanding of the importance and role of quantitative analysis in marketing in order to find out the association between number of sale and product design (engine size) in a market.

 Application of SPSS for interpreting statistical status in marketing

 

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Buy your papers online-Efficient Market Hypothesis (EMH)


Undergraduate Programme

Assignment Instruction Sheet

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Assignment Details

Level: 6
Unit title: ACC375
Assignment title: Stock Market
Restrictions on time/length: 2000 words (+10%)
Assignment tutor: Harjinder Singh Virdee
Tutor group: Harjinder Singh Virdee
Individual/group: Individual
Weighting: 50%
Hand out date: Week commencing Monday 23rd January 2017
Hand in date: Week ending Friday 10th March 2017
Return date: University regulation

 

Reference:

 

London Stock Exchange (LSE) – www.londonstockexchange.com/en-gb/

BBC – www.bbc.co.uk

Google – www.google.co.uk

Yahoo finance – www.finance.yahoo.co.uk

 

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Define and explain the Efficient Market Hypothesis (EMH) and discuss in some detail the implications it has for the determination and predictions of share price movements?

 

 

Student Name:                                                                                                                 Attendance (%):

 

 

Dimensions A 1 and 2 A 3 and 4 B C F 1 to F4
Evidence of understanding of economic principles, concepts and theories and their application Excellent and in depth understanding of theories and current practice. Excellent understanding of theories and current practice. Good and clear understanding of the theory. Good explanation and application of theory. Some understanding of the theory is demonstrated. Satisfactory explanation of theory. Limited understanding of the theory with some explanation of theory. Very limited understanding of the theory with poor to non existence explanation of theory.
Presentation, grammar, spelling, layout, referencing, etc. Excellent and clear presentation and organisation of work. Lucid and clear communication in all contexts. Exemplary referencing. Excellent presentation and organisation of work. Lucid and clear communication in all contexts. Exemplary referencing. Presentation and organisation of work is clear. Referencing is consistent. Good, clear presentation with limited referencing. Organisation and presentation of work is adequate, but lacks care.

Referencing is inconsistent in places.

Very poor presentation. Work is disorganised in places. Errors and omission are common throughout the work.

 

 

Study Assistance Handouts

Study Assistance publishes many useful guides (which can be accessed by searching for ‘handouts’ on the student intranet). Of particular interest are handouts 1, 2 and 5, Report Writing, Essay Writing and Citing References. Your assignment should be referenced in accordance with guide 5 and if a report or essay, written in accordance with guide 1 or 2.

Cheating

Section J of the Institute Quality manual include the following practices which will automatically be deemed to constitute cheating:

  1. Plagiarism This is where a student incorporates another person’s or body’s work by unacknowledged quotation, paraphrase, imitation or other device in any work submitted for assessment in a way which suggests that it is the student’s original work.
  2. Collusion This is the collaboration without official approval between two or more students (or between a student[s] and another person[s] in the presentation of work which is submitted as the work of a single student; or where a student(s) allows or permits their work to be incorporated in, or represented as, the work of another student.
  3. Falsification This is where the content of any assessed work has been invented or falsely presented by the student as their own work.
  4. Replication This where a student submits the same or similar piece of work on more than one occasion for assessment to gain academic credit.

Of particular concern in recent years are Plagiarism and Collusion. If you fail to cite references for ALL of your sources of information (including ideas and diagrams – not just what you quote), you may find yourself facing a cheating panel for plagiarism. If another person gets access to your work (even accidentally), you could find yourself facing a cheating panel for collusion.

 

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Durham University Business School
Marketing Management & Strategy
2016/17 MSc Marketing
INDIVIDUAL SUMMATIVE ASSIGNMENT
Overall word limit 2,000 words maximum.
YOUR COMPLETED ASSIGNMENT MUST BE SUBMITTED TO DUO NO LATER THAN 2.00pm on 20TH JANUARY 2017
Choose one of the below marketing elements (A):
Positioning
Product
Promotion
Price
Place
Choose one of the below industries (B):
 Pet food (FMCG)  Publishing
 Department store  Video games and consoles
 Luxury car  Social networking
 Banking and finance  App
Critically discuss the role of your chosen marketing element (A) in the strategic marketing process of your chosen industry (B).
You should back up your arguments with proper academic references where possible. You may use various examples in the chosen industry to illustrate your viewpoints. You are expected to use at least 6 references from journal articles, in addition to the references you might draw from trade journals, company/practitioner reports, lecture notes, or textbooks.
MARKING GUIDELINES
Performance in the summative assessment for this module is judged against the following criteria:
 Relevance to question(s)
 Organisation, structure and presentation
Marketing Management & Strategy 2016/17 MSc Marketing
© 2016
Page 2
Durham University Business School
 Depth of understanding
 Analysis and discussion
 Use of sources and referencing
 Overall conclusions
Assignments must be typed or word-processed on white, A4 paper using 1.5 or double spacing and with margins of 2-3 cm using 12 point Arial font. Pages should be numbered and stapled together in the top left hand corner. Assignments should contain a Title page (giving Module Title, Anonymous Code, Programme and Date) and a Contents page. The word count should include all the text (plus endnotes and footnotes), but exclude diagrams, tables, bibliography, list of references and appendices.
All students submitting assessed work for the Masters Programmes will be required to adhere to the published required word length for each particular course component. Work exceeding the word limit will be penalised, since it is essential that students who stay within the word limit are not disadvantaged in relation to those students who exceed the word limit and who may therefore provide a fuller answer to the questions posed. Examiners will stop reading once the word limit has been reached.
The word count should include all the text (plus endnotes and footnotes), but exclude diagrams, tables, bibliography, list of references and appendices.
Whilst tables may be included in your work, they should not be used as a way of excluding text from the word count.
Very occasionally it may be appropriate to present, in an Appendix, material which does not properly belong in the main body of the assessment but which some students wish to provide for the sake of completeness. Appendices will have no role in the assessment; examiners are under no obligation to read Appendices and they do not form part of the word count.
Staff reserve the right to check the assignment submitted via DUO if they feel the assignment may be over-length. Please also ensure that you always retain an electronic copy of all work submitted for assessment.
You are required to submit an electronic copy of your assignment on DUO which will be put through the plagiarism detection service. The deadline is 20TH JANUARY 2017 AT 2:00PM.
Marketing Management & Strategy 2016/17 MSc Marketing
© 2016
Page 3
Durham University Business School
PLAGIARISM and COLLUSION
Students suspected of plagiarism, either of published work or work from unpublished sources, including the work of other students, or of collusion will be dealt with according to Business School and University guidelines.

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Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

  • Situational Analysis:
    • Vision , Mission, Strategic objectives, Values
    • Strengths/Weaknesses
    • Competitor’s Strengths/Weaknesses
    • Market Segments
  • Product, Place/Distribution, Promotion, and Price Strategies:
    • Creating a Brand Image
    • Maintaining Brand Image
    • Branding Concerns
    • Promotion/Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

 

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Homework help-Organizational Research and Theory


Homework help-Organizational Research and Theory

Organizational Research and Theory

Unit I Case Study

Read the article titled “Hiring the Very Best,” by Tracy Mullin(2005).

Based on the article, consider the approaches to organizational design. Analyze the effects and applications of the various organizational structures and levels of authority. Given the benefits and motivations mentioned in the article, share an analysis of the referenced company’s impact on employee motivation, morale, and organizational culture.

Your response should be two pages in length, not including the title page or reference page. You are required to cite at least one article (not including the referenced case study article). All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

References

Mullin, T. (2005). Hiring the Very Best. Chain Store Age, 81(10), 34.

 

Unit II Case Study

Read the article titled “How Barbie Lost her Groove,” by Nash and Duvall (2005).

Compose a persuasive response that includes the following elements:

  • Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
  • Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction.

 

Your response should be two pages in length, not including the title page or reference page. You are required to cite at least one article (not including the referenced case study article). All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

References

Nash, K. S., & Duvall, M. (2005). How Barbie Lost her Groove. Baseline, (47), 36-52.

Unit IV Essay

Identify the major stakeholders in your organization (or one with which you are familiar). Analyze the top-management structure, investigate and enumerate the code of ethics (written or not written), and explain the ethical stance of all stakeholders involved in the organization. Identify the relationship among any reward systems and organizational goals and what positive or negative effect there is on employee productivity. Cite concepts and ideas from the unit readings to compliment your work.

Format your essay consistent with APA guideline, and use at least one scholarly source. Your essay should be two pages in length, not including the title page or reference page. All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Unit V Essay

Al-Haddad & Kotnour (2015) describes the change models of Kotter and Lewin. In an essay, compare and contrast these change models or any other early research that focuses on individual behaviors and resistance to change.

  1. Explain each step of the change model.
  2. Compare and contrast each model of change.
  3. Explain the impact of each model on implementing change and resistance to change

Your response should be three pages in length, not including the title page or reference page. You are required to cite at least one article (not including the referenced case study article). All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Reference

Al-Haddad, S., & Kotnour, T. (2015). Integrating the organizational change literature: A model for successful change. Journal of Organizational Change Management, 28(2), 234. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1671991084?accountid=33337

Unit VI PowerPoint Presentation

In a Power Point presentation (approximately 10 slides), explain why organizational structures differ. Define and provide an example of the four reasons why structures differ, which are as follows:

  1. strategy,
  2. organizational size,
  3. technology, and
  4. environment.

 

Unit VII Essay

In a persuasive essay, link organizational technology, value, and strategy. You may use a real-life organization you have researched (or worked for) in order to illustrate your argument. Cite at least one article to support your essay’s main ideas. Use section headers to share your findings, and persuade readers on the following topics:

Identify three kinds of technology in an organization.

Explain how different types of technology create different competencies.

Describe how technology impacts organizational culture.

Explain how technology can help organizational effectiveness.

Relate how technology can propel an organization’s global expansion strategies.

Format your essay consistent with APA guideline, and use at least one scholarly source. Your essay should be two pages in length, not including the title page or reference page. All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Unit VIII PowerPoint Presentation

Imagine you are an executive for an organization of your choice, and you are preparing a presentation for the board of directors about the organization’s direction. Create a PowerPoint presentation (approximately 10 to 15 slides), with speaker notes, in which you address the following components:

  • Describe the organizational structure and design.
  • Examine the organization’s differentiation and growth strategy.
  • Analyze strategic options and a management approach the organization uses as it relates to the organization’s goals and strategies.
  • Analyze the corporate culture and methods used to influence employee satisfaction and retention

Homework help-Organizational Research and Theory

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The Brief
Why are we advertising? [SAMPLE ANSWER] To increase awareness of the
unique products that can conveniently found at IGA stores nationwide.
To whom are we advertising?
What do they currently think?
What do we want them to think?
What is the single most persuasive idea or Unique Selling Proposition about our
product?
What is our support to help them believe it?
What is the personality of the product or service?
What media will we use to transmit this message effectively?

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NON PROFIT MARKETING WEEK 6


NON PROFIT MARKETING WEEK 6

PART A

Please I need good and quality answers for both part A and B. I want Part in good APA format and good citation

In most parts of the world nonprofit’s as we know them are referred to as nongovernmental organizations (NGOs). International philanthropy has grown rapidly in the last couple of years and large U.S. foundations such as the Gates Foundation are focused on global issues. Marketing to an international target audience includes challenges of working across different legal systems, languages, cultures, geographic distances and nonexistent or emerging technologies.

The International Context – the greatest threats facing humanity are not confined within national boundaries or single continents.

  • Nonprofit sector in the United States remains the largest and philanthropy on a large scale remains predominantly American
  • Similar organizations are increasing in number and importance in many nations and on a global basis

Greatest opportunities

  • Technological and economic advancement
  • Cooperative efforts that engage people, and minds, across the globe

There are U.S. based companies such as comScore. that operate on a global scale and in addition to being socially responsible (energy conservation, recycling and water filtration) also support international nonprofit work.  Since 2008 when comScore. started supporting Trees for the Future with their Trees for Knowledge program over 1,000,000 trees were planted in developing countries, providing shade, oxygenation and environmentally sustainable land management.

Organizations such as Changing Our World are working with nonprofit’s such as the 4-H on a global scale.   A case study from the Changing Our World site:

The 4-H movement in the United States is a direct product of the agricultural extension system. Created through the extension services and land grant universities to encourage new farming practices by focusing on the innovative spirit of rural youth, 4-H began as the youth program in agricultural extension. A century later, the 4-H legacy now includes 6 million youth served each year and more than 60 million alumni. 4-H can be found in every county in every state, as well as the District of Columbia, Puerto Rico and over 80 countries around the world. 4-H’ers participate in fun, hands-on learning activities, supported by the latest research of land-grant universities, that are focused on three areas: Science, Engineering and Technology; Healthy Living; and Citizenship. Changing Our World has partnered with the National 4-H Council to design and activate a global resource development plan that will increase the capacity of, and linkages between, 4-H partners around the world and, in so doing, better enable 4-H to realize its mission going forward.

An organization continually looking to serve nonprofit markets for those who want to give and those who need to receive is GiveWell.  This nonprofit research’s the best projects to fund that will ultimately benefit a global society.  I think you will their mission and research both interesting and compelling, with the results being perhaps surprising.

This is an excerpt from the GiveWell blog that I found interesting in its assessment of the global environment for nonprofit work overall:

As mentioned previously, we believe that further economic development, and general human empowerment, is likely to be substantially net positive, and that it is likely to lead to improvement on many dimensions in unexpected ways. This post elaborates on the reasons we hold this view and the implications of it

QUESTION:

For the response to this topic I would like you visit all the three independent research sites below.  Describe to us in your own words in a brief paragraph or two, how the information from these sites has changed your views on the global environment for nonprofit marketing.

Independent research on Topic 6:

Forbes on Idealist

Idealist

Johns Hopkins Civil Society Center

 

 

PART B

 

I need a reply/response to these discussion board answers. Just read the discussion board answers, and respond to the information you read and also add your own point of view in each discussion board answers. Just three to five Lines response each. Please I need good and quality response to these discussion board answers

 

 

 

 

Daniel Hopkins

I’ve learned through this week’s reading that NPOs are really trying to make important changes across the globe. My initial thoughts on these organizations were that they chose to be non-profit for the purpose of avoiding tax and fulfilling an unforeseen business opportunity. However, after witnessing the missions of some of these companies, I can see that their reasons could be genuinely for the sake of the mission and less so for compensation.

350.org is an NPO with the mission to decrease climate change. After a quick Google search on the issue, their website appeared, though if the same company is searched for on idealist.org a whole host of useful links show specific missions in localized areas. It is no wonder that over 100,000 NPOs now use idealist.org – it truly is a wonderful link to all things requiring action. Other localized searches can be made on other companies such as Natural Resources Defense Council and Nature Conservancy.

I think it is critically important that organizations continue to work on battling social and environmental problems. While I might feel that many of these companies exist through opportunity and the luxury of steady business, contributing to an NPO is better business than donating to a for-profit one. This is a reason NPOs operate, as there would be an outcry if it were to be found that donations got mixed up with executive salaries. If more universities like Johns Hopkins can increase the awareness of the ongoing world problems, there will inevitably be more people who can contribute to these NPOs.

 

Phillip Skaggs

I found the Idealist website to be quite fascinating.  I have never heard of it, yet it serves to connect 900,000 NPO’s worldwide, through mostly word of mouth it seems.   I like the fact that they connect like minded individuals so that an idea, any idea really, can get an audience so at least it can be heard, and hopefully acted upon.   I know, personally, I have come up with little ideas that have actually been put in use by someone else.  I never acted on any idea, but this concept encourages that.

The Johns Hopkins Civil Society article was informative as well.   I did not know they have been the number one recipient of government research money for 35 straight years. Anyway, I downloaded the Non profit jobs report and the data was quite eye opening.   One example was that health care jobs make up 57% of all non profit jobs.   And non profits in general made up 10.1% of total US employment.   I could not access their database though, which is supposed to be customizable

 

Stephen Reaves

After reviewing the independent websites it’s clear that many countries are trying to start nonprofit organizations, but lack some of the resources they would have if they were starting in a more prominent country. This requires many organizations to reach out and use certain resources like for example, Idealist. This resources, like others, allows organizations to connect with one another or people that want to help. Another issue that I think is quite relevant is the need for international relationship building procedures and implementation. In order run a successful nonprofit, one needs to be aware with other nonprofits that have the same goals or offer resources that they can use to accomplish their missions. I think it’s almost like a barter system, trading services for other services could help increase efficiency for future endeavors.

One important issue that really influenced some of my thoughts about the global environment for nonprofit marketing was the fact that data collection is essential when it comes to moving forward with certain processes or procedures that nonprofits want to implement. Nonprofits, like any other type of revenue based business, are now focusing on a global scale rather than a national scale. This means that information and data collection is highly important to the success of those nonprofits that choose to operate globally. As mentioned previously, relationships have to be built on facts and a complete understanding on the impact and results of what each side brings to the table.

 

Adam Taino

I noticed a common theme when I read and looked at this week’s independent research sites and that is how nonprofit organizations can be found worldwide. Although, the article on the Forbes website mentioned one thing that I didn’t really think about that’s probably true. The fact that sometimes we, personally, may have an idea about a good cause or an inclination to do some kind of volunteer work, but we don’t believe there is a support system or know-how of where to start, or maybe even we think nobody else would be interested in doing the same thing. But, there may be someone in the world, maybe a neighbor or coworker, who is thinking the same thing about a cause we care about. The word “connected” was used a lot. A connection of networks helps let people know that we may have the same idea as them about doing some kind of non-profit work. Software like idealist.org and the John’s Hopkins Center for Civil Society allows organizations to connect and network sources with people with similar passions from around the world. Looking at the Idealist page, it says that there are almost 120 thousand organizations using their social network. That’s a lot of opportunities to help a particular cause that one person may feel passionate about. That’s also a lot of people that a person may be able to connect with and team up to work for a cause. Non-profit work is definitely a global movement. There is a very high chance that there are a lot of people in the world that have similar ideas that I have and it’s a good opportunity to do the same work in more than one area at a time.

 

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