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Need Help-BUS 599


Need Help-BUS 599

DISCUSION 1

“Company Description”

Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the “NAB Company Portfolio”.  The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan.

Please respond to the following:

  • Create your NAB company name and explain its significance.
  • Develop your company’s Mission Statement and provide a rationale for its components.

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DISCUSSION 2

“Growing Honest Tea”  Please respond to the following:

  • Review the following documents:

https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1154/Week2/W2_Honest_Tea_Business_Plan_98.pdf

https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1154/Week2/W2_Honest%20Tea%20SWOT%20Analysis_StudentVersion.docx

DISCUSSION 3

Watch the following  video

https://www.youtube.com/watch?v=lYX04wiMYmQ

https://www.youtube.com/watch?v=0-4ivPwMDCE

There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response

PART 2

ASSIGNMENT

Before you get started on this assignment, watch the video below for some helpful tips on completing Assignment 1.

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Assignment 1: Company Description and SWOT Analysis

Due Week 3

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five (3-5) page paper, in which you:

  1. Create your revised NAB company name and explain its significance.
  2. Develop your revised company’s Mission Statement and provide a rationale for its components.
    • Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. Click here for help accessing a specific page number in your eBook.
    • Extracting appropriate information from the NAB company portfolio, where applicable. You should fill in other required items in the template using your personal preferences.
  3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
    • Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.
  1. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
  1. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
    • Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?
  1. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
    • Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?
  1. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
    • Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?
    • Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?
    • Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?
    • Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?
  1. Format your assignment according to these formatting requirements:
    1. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
    2. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
    3. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.

The specific course learning outcomes associated with this assignment are:

  • Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
  • Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
  • Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.

 

ECONOMICS

DISCUSSION 1

“Supply and Demand” Please respond to the following:

  • From the scenario for Katrina’s Candies, examine the key factors affecting the demand for and the supply of a good in general and Katrina’s Candies specifically. Distinguish between a change in demand and a change in the quantity demanded (movement along the demand curve). Propose two (2) methods in which organizations that provide the good may utilize this information.

DISCUSSION 2

“Estimating Demand and Its Elasticities” Please respond to the following:

  • From the scenario for Katrina’s Candies, examine the procedure Herb will use to estimate the demand model developed in the scenario for Week 1. Analyze the elasticity of demand for products within the selected industry relevant to Katrina’s Candies. Determine the factors involved in making decisions about pricing these products that you believe to be the most influential.

DISCUSSION 3

“Managing in the Global Economy and Outsourcing Offshore” Please respond to the following:

  • From the scenario for Katrina’s Candies, assuming the absence of quantitative data, determine the qualitative forecasting techniques that could be used within this scenario. Now, assume you have acquired some time series data that would enable you to make forecasts. Ascertain the quantitative technique that will provide you with the most accurate forecast.
  • When deciding whether or not to outsource offshore, list the key factors aside from maximizing profits that managers should consider. Determine the key factors that you believe to be the most influential.

 

PART 2

ASSIGNMENT 1

Assignment 1: Demand Estimation
Due Week 3

Imagine that you work for the maker of a leading brand of low-calorie, frozen microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April.

For a refresher on independent and dependent variables, please go to Sophia’s Website and review the Independent and Dependent Variables tutorial, located at http://www.sophia.org/tutorials/independent-and-dependent-variables–3.

Option 1
Note: The following is a regression equation. Standard errors are in parentheses for the demand for widgets.
QD       =          – 5200 – 42P + 20PX + 5.2I + 0.20A + 0.25M
(2.002)  (17.5) (6.2)    (2.5)   (0.09)   (0.21)
R2 = 0.55           n = 26               F = 4.88

Your supervisor has asked you to compute the elasticities for each independent variable. Assume the following values for the independent variables:

Q          =          Quantity demanded of 3-pack units
P (in cents)       =          Price of the product = 500 cents per 3-pack unit
PX (in cents)     =          Price of leading competitor’s product = 600 cents per 3-pack unit
I (in dollars)       =          Per capita income of the standard metropolitan statistical area
(SMSA) in which the supermarkets are located = $5,500
A (in dollars)     =          Monthly advertising expenditures = $10,000
M                     =          Number of microwave ovens sold in the SMSA in which the
supermarkets are located = 5,000

Option 2
Note: The following is a regression equation. Standard errors are in parentheses for the demand for widgets.

QD       =          -2,000 – 100P + 15A + 25PX + 10I
(5,234)  (2.29)   (525)   (1.75)  (1.5)
R2 = 0.85           n = 120             F = 35.25

Your supervisor has asked you to compute the elasticities for each independent variable. Assume the following values for the independent variables:

Q          =          Quantity demanded of 3-pack units
P (in cents)       =          Price of the product = 200 cents per 3-pack unit
PX (in cents)     =          Price of leading competitor’s product = 300 cents per 3-pack unit
I (in dollars)       =          Per capita income of the standard metropolitan statistical area
(SMSA) in which the supermarkets are located = $5,000
A (in dollars)     =          Monthly advertising expenditures = $640

Write a four to six (4-6) page paper in which you:

  1. Compute the elasticities for each independent variable. Note: Write down all of your calculations.
  2. Determine the implications for each of the computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your results.
  3. Recommend whether you believe that this firm should or should not cut its price to increase its market share. Provide support for your recommendation.
  4. Assume that all the factors affecting demand in this model remain the same, but that the price has changed. Further assume that the price changes are 100, 200, 300, 400, 500, 600 cents.
    1. Plot the demand curve for the firm.
    2. Plot the corresponding supply curve on the same graph using the following MC / supply function Q = -7909.89 + 79.1P with the same prices.
    3. Determine the equilibrium price and quantity.
    4. Outline the significant factors that could cause changes in supply and demand for the low-calorie, frozen microwavable food. Determine the primary manner in which both the short-term and the long-term changes in market conditions could impact the demand for, and the supply, of the product.
  5. Indicate the crucial factors that could cause rightward shifts and leftward shifts of the demand and supply curves for the low-calorie, frozen microwavable food.
  6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze how production and cost functions in the short run and long run affect the strategy of individual firms.
  • Apply the concepts of supply and demand to determine the impact of changes in market conditions in the short run and long run, and the economic impact on a company’s operations.
  • Use technology and information resources to research issues in managerial economics and globalization.
  • Write clearly and concisely about managerial economics and globalization using proper writing mechanics.

 

Need Help-BUS 599

CIS5101 S2 2016: Assignment 1, Research Proposal on Business/Organization


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CIS5101 S2 2016: Assignment 1; Research Proposal on Business/Organization

Marking Criteria

Student name: Student No:
Mark Comments
1. Preliminary Research Findings (company background, business strategy
and objectives, structure, revenue model, etc.)
20 Excellent A perfect piece of work.
18 Very good A very good piece of work that meets all specified criteria
15 Good Competently meets the criteria specified. 20
10 Average Adequately meets the criteria as specified.
6 Poor Did not sufficiently meet the criteria as specified.
3 Very poor Clearly does not meet criteria to pass.
0 Not Attempted No attempt made or irrelevant.
2. Company capabilities (skills, qualifications, testimonials, exemplars)
15 Excellent A perfect piece of work.
13 Very good A very good piece of work that meets all specified criteria
11 Good Competently meets the criteria specified. 15
8 Average Adequately meets the criteria as specified.
6 Poor Did not sufficiently meet the criteria as specified.
3 Very poor Clearly does not meet criteria to pass.
0 Not Attempted No attempt made or irrelevant.
3. Web Design Components (design, promotion, security, maintenance)
30 Excellent A perfect piece of work.
25 Very good A very good piece of work meeting all specified criteria.
20 Good Competently meets the criteria specified. 30
15 Average Adequately meets the criteria as specified.
6 Poor Did not sufficiently meet the criteria as specified.
3 Very poor Clearly does not meet criteria to pass.
0 Not Attempted No attempt made or irrelevant.
4. Cost and Deliverables (Costs, deliverables, timelines)
20 Excellent A perfect piece of work.
18 Very good A very good piece of work meeting all specified criteria.
15 Good Competently meets the criteria specified. 20
10 Average Adequately meets the criteria as specified.
6 Poor Did not sufficiently meet the criteria as specified.
3 Very poor Clearly does not meet criteria to pass.
0 Not Attempted No attempt made or irrelevant.

Page 1 of 2

5. PRESENTATION (Structure; appropriate graphics, images, animations,
tables, etc; speaker’s notes; bullet points; spelling, punctuation, grammar etc.)
15 Excellent
13 Very good
11 Good presentation 15
8 Average
6 Poor
3 Very poor
0 Little or no attempt to make appropriate use
TOTAL (maximum 100) 0
Marker’s initials: _________________________ Date:  _________________

Markers general comments and feedback

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  1. Your web design consultancy company has been invited to tender for the design of a web site for a newly formed business/organization.
  2. As part of the tender process you are required to present a proposal to the management team of the company.
  3. If your proposal is eventually accepted, you will be asked to develop a prototype of your design in WordPress in Assignment 2.
  4. The client’s business category/model will be supplied to you via email in the first week of the semester (along with your cloudaccess.net/WordPress credentials).
  5. Your design proposal MUST address the specific and unique needs of the business category/model you have been assigned. You are also required to ensure that both your Assignments 1 and 2 meet the criteria to be classed within, and is directly related to, the business category assigned to you. Failure to do so will result in your assignments being rejected and no marks will be allocated to them.
  6. You have been asked to do some preliminary research into the needs of the company and then demonstrate your capabilities and what you and your company can offer.
  7. Your company has been told from the outset that the website must incorporate a high-end and responsive web design that provides a great user experience while creating an atmosphere of trust and professionalism.
  8. You sent the management of the business a questionnaire and interviewed them for more information about the project and their requirements.
  9. You analysed the information they provided and promised to send them a proposal in the next few days.

 

  1. Prepare a professional web design and development proposal in the form of a PowerPoint presentation (16-30 slides) that will inform and impress the client.
  2. Include speaker’s notes for each slide, as well as images, graphics, tables, animations, etc. where appropriate.
  3. Do not include citations in your slides. Place all your sources of reference on your final slide.

 

Presentation Guidelines

 

Your PowerPoint presentation slides should include (but are not confined to):

  1. Title -. 0 slide
  2. Table of contents -. . 0 slide
  3. Preliminary research findings – 1 slide

Demonstrate that you know the client and you understand what they want. This is the first step in appealing to the client’s individual needs. 2 slide

  1. Your capabilities 2-slides
  • Present your capabilities by referring back to the client’s needs and state your relevant experience. 1 slide
  • Provide previous examples/references Major components -1 slide
  1. Web Design
  • Overall design strategy 1 slide
  • Site name registration 1 slide
  • Site design, features and functionalities 1 slide
  • Content Management System 1 slide
  • Custom Programming 1 slide
  • Major web technologies 1 slide
  1. Web promotion, SEO and analytics 2-3 slide
  2. Website maintenance Costs and deliverables 1 slide
  3. Provide cost and deliverable information based on the information you have Propose a detailed timeline for the work. Contact information . 1 slide
  4. Conclusion References . 0 slide

 

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Page 2 of 2

The Effects And Dangers Of The Subliminal Messages In Children’s Movies


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The Effects And Dangers Of The Subliminal Messages In Children’s Movies
Work type: Dissertation chapter – Methodology
Paper format: APA
# of pages: 3
Spacing: Double spaced

Purpose:

The purpose of this assignment is to encourage the students to build the alignment of the final pieces of the research paper. The three final components of the research paper consist of methodology, findings, and conclusions.

Objectives

The student will be able to

1. Structure the methodology section of the research paper according to the guidelines given in class
2. Identify good sensitive, ethical, and scholarly writing practices
3. Describe the steps in the process of analyzing and interpreting data
4. Make an interpretation of the quantitative and or qualitative findings
5. Evaluate the findings to advance validation for the accuracy

Written Report

The group written report must:

• be written in the third person
• have cited and quoted references for all information found elsewhere
• use topic sentences at the start of each paragraph
• use full sentences (and no bullet points)
• follow strict APA format

DESCRIPTION OF METHODOLOGY, FINDINGS, AND CONCLUSIONS

Methodology

This section is one of the most important pieces of your research paper. The components of the methodology are: (a) description of subjects, (b) description of the site, (c) research design, (d) instrumentation, (e) data collection, (f) data analysis.

Description of the subjects: who are the subjects/participants of your study? Describe them as much as you possibly can. For example: gender, age, socioeconomic status, educational background, number of siblings, etc. Specify your population and sample

Description of the site: where the study will be conducted? Describe as much as you can the site/location where your study will be conducted. For example: a school, a company, the university, a classroom, a restaurant, etc.

Research design: what type of research design will you use: Qualitative; Quantitative; Mixed-method research; and or Action research?

Instrumentation: Your study may collect performance, attitudinal, or observational data. These forms of data collection all involve using an instrument (a survey, questionnaire, checklist, interview form, etc). You can either locate or develop an instrument. The instructor strongly recommend to locate an already developed instrument.

Data collection: describe the steps and procedures of collecting the data. Tell the story: what, how, when, where, and why.

Data analysis: This section will include the type of analysis of the data collected. For example, if your research is quantitative in nature, your data analysis will be based on statistical analysis either descriptive or inferential. If your research study is qualitative, your data analysis will be based on recording words, creating descriptors and themes.

Findings or Results

• This section includes the representation of your data in the form of tables, figures, charts, etc.
• This section should address or respond to each research question and hypothesis, if any.

• A typical approach is to respond each research question one by one in the order in which they were introduced earlier in the study.

In reporting the findings and or results, the researcher stays close or the statistical findings without drawing broader implications or meaning for them. According to Creswell (2013) a results section includes:

• Tables that summarize statistical information
• Figures (charts, pictures, drawings) that portray variables and their relationships
• Detailed explanation about the statistical results

Discussions and Conclusions

This section involves:

• A summary of key findings
• Explanations for results
• Limitations in the research
• Recommendations for future inquiries.


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